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Marketing jobs

1,013 marketing jobs

10 days ago

Senior Director, Demand Generation

Calero

USA (Remote)Full time

10 days ago

Demand Generation Lead

Fulcrum

San Francisco, CA (On-site)Full time$160K/yr – $200K/yr

11 days ago

Outbound Marketing Development Representative

Thoropass

USA (Remote)Full time

11 days ago

Director of Demand Generation

Twilio

USA (Remote)$188K/yr – $277K/yr

11 days ago

Demand Generation/Business Development Manager, Enterprise

Amazon Web Services (AWS)

Austin, TX (On-site)Full time$134K/yr – $182K/yr

11 days ago

Demand Generation Lead

The Ulin Group

San Francisco, CA (Hybrid)Full time$200K/yr – $375K/yr

11 days ago

Demand Generation Manager

SWYFT Solutions

Grand Rapids, MI (Hybrid)Full time

12 days ago

Demand Generation Manager (B2B SaaS)

Supplied Talent

USA (Remote)Full time$120K/yr – $150K/yr

12 days ago

Senior Manager, Demand Generation

ChartHop

New York City, NY (Remote)Full time$150K/yr – $160K/yr

2 weeks ago

Demand Generation Manager

CareersElite.com

Montana, USA (Remote)Full time$115K/yr – $134K/yr

2 weeks ago

Director of Demand Generation

DomainTools

Boston, MA (Remote)Full time$150K/yr – $250K/yr

2 weeks ago

Demand Generation Manager

TelmarHelixa

USA (Hybrid)Full time$60K/yr – $80K/yr

2 weeks ago

Demand Operations ManagerNew Boulder, Colorado or New York City, New York

OnScroll (acquired by sovrn)

New York City, NY (Hybrid)Full time$90K/yr – $130K/yr

2 weeks ago

Senior Demand Generation Manager, North America (Commercial & Mid-Market)

CloudBees

USA (Remote)Full time$130K/yr – $150K/yr

2 weeks ago

Demand Generation Manager

TelmarHelixa

West New York, NJ (Remote)Full time$60K/yr – $80K/yr

2 weeks ago

Demand Generation Manager

Pairaphrase AI-Powered Translation

USA (Remote)Contract$90K/yr – $110K/yr

2 weeks ago

Demand Operations Manager

Sovrn

Boulder, CO (Hybrid)Full time$90K/yr – $150K/yr

2 weeks ago

Senior Director, Global Demand Generation

Icertis

USA (Remote)Full time$228K/yr – $263K/yr

2 weeks ago

Director, Demand Generation

Flywheel

New York City, NY (Hybrid)Full time$85K/yr – $105K/yr

2 weeks ago

Senior Director, Demand Generation

Kore.ai

San Mateo, CA (On-site)Full time$190K/yr – $210K/yr

All Demand Generation roles in the US

Get alerts for this search

All Demand Generation roles in the US

Get alerts for this search

1,013 jobs

Senior Director, Demand Generation

Calero

USA (Remote)

In-houseFull-timeSenior level8+ years exp.

10 days ago

Demand Generation Lead

Fulcrum

San Francisco, CA (On-site)

$160K/yr - $200K/yrIn-houseFull-timeSenior level7+ years exp.

10 days ago

Outbound Marketing Development Representative

Thoropass

USA (Remote)

In-houseFull-timeMid level3+ years exp.

11 days ago

Director of Demand Generation

Twilio

USA (Remote)

$188K/yr - $277K/yrIn-houseDirector/executive

11 days ago

Demand Generation/Business Development Manager, Enterprise

Amazon Web Services (AWS)

Austin, TX (On-site)

$134K/yr - $182K/yrIn-houseFull-timeSenior level7+ years exp.

11 days ago

Demand Generation Lead

The Ulin Group

San Francisco, CA (Hybrid)

$200K/yr - $375K/yrIn-houseFull-timeSenior level

11 days ago

Demand Generation Manager

SWYFT Solutions

Grand Rapids, MI (Hybrid)

In-houseFull-timeSenior level3+ years exp.

11 days ago

Demand Generation Manager (B2B SaaS)

Supplied Talent

USA (Remote)

$120K/yr - $150K/yrIn-houseFull-timeSenior level

12 days ago

Senior Manager, Demand Generation

ChartHop

New York City, NY (Remote)

$150K/yr - $160K/yrIn-houseFull-timeSenior level5+ years exp.

12 days ago

Demand Generation Manager

CareersElite.com

Montana, USA (Remote)

$115K/yr - $134K/yrIn-houseFull-timeMid level5+ years exp.

2 weeks ago

Director of Demand Generation

DomainTools

Boston, MA (Remote)

$150K/yr - $250K/yrIn-houseFull-timeDirector/executive

2 weeks ago

Demand Generation Manager

TelmarHelixa

USA (Hybrid)

$60K/yr - $80K/yrAgencyFull-timeMid level3+ years exp.

2 weeks ago

Demand Operations ManagerNew Boulder, Colorado or New York City, New York

OnScroll (acquired by sovrn)

New York City, NY (Hybrid)

$90K/yr - $130K/yrAgencyFull-timeMid level5+ years exp.

2 weeks ago

Senior Demand Generation Manager, North America (Commercial & Mid-Market)

CloudBees

USA (Remote)

$130K/yr - $150K/yrIn-houseFull-timeSenior level7+ years exp.

2 weeks ago

Demand Generation Manager

TelmarHelixa

West New York, NJ (Remote)

$60K/yr - $80K/yrAgencyFull-timeMid level3+ years exp.

2 weeks ago

Demand Generation Manager

Pairaphrase AI-Powered Translation

USA (Remote)

$90K/yr - $110K/yrIn-houseContractMid level3+ years exp.

2 weeks ago

Demand Operations Manager

Sovrn

Boulder, CO (Hybrid)

$90K/yr - $150K/yrIn-houseFull-timeSenior level

2 weeks ago

Senior Director, Global Demand Generation

Icertis

USA (Remote)

$228K/yr - $263K/yrIn-houseFull-timeDirector/executive

2 weeks ago

Director, Demand Generation

Flywheel

New York City, NY (Hybrid)

$85K/yr - $105K/yrAgencyFull-timeDirector/executive8+ years exp.

2 weeks ago

Senior Director, Demand Generation

Kore.ai

San Mateo, CA (On-site)

$190K/yr - $210K/yrIn-houseFull-timeSenior level8+ years exp.

2 weeks ago

Calero

Senior Director, Demand Generation

USA (Remote)

Salary Not AvailableSenior Level8+ years expFull time

Posted 10 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive Calero’s revenue and growth through integrated demand generation, ABM, and digital marketing programs that accelerate pipeline, expand existing customers, and enter new markets.

Own quarterly pipeline targets and optimize marketing’s contribution to revenue.
Lead enterprise ABM and cross-functional collaboration with Sales and BDRs to convert intent into qualified pipeline.
Design and scale multi-channel demand generation and expansion programs across the full funnel.

Job Description

Responsibilities

Revenue Marketing Strategy Develop and execute Calero's growth marketing strategy to drive qualified pipeline growth across Enterprise (Fortune 2000) and Customer Expansion segments. Build integrated marketing programs that support the complete buyer journey; from category awareness and demand creation through pipeline acceleration, customer adoption and expansion. Own quarterly pipeline targets while continuously improving marketing's contribution to revenue, pipeline velocity, marketing efficiency, and return on investment. Develop scalable full-funnel marketing programs spanning paid media, organic channels, account-based marketing, events, email marketing and thought leadership. Continuously optimize campaign performance through testing, experimentation, segmentation, personalization, and data-driven decision making.
Account-Based Marketing Lead and evolve Calero's enterprise Account-Based Marketing strategy by aligning Marketing, Sales, Revenue Operations, and Business Development around prioritized target accounts. Develop and execute scalable ABM programs across: Fortune 2000 Accounts Targeted Competitive Takeaway Campaigns Existing Customer Cross Sell / Upsell Programs Leverage 6sense and other intent data platforms to: Identify in-market buying accounts Prioritize target accounts and buying groups Uncover account-level buying intent Personalize messaging and engagement Improve account progression and pipeline velocity Partner closely with Business Development Representatives (BDRs) and Sales Leadership to convert account-level intent into qualified pipeline through coordinated human and digital engagement. Develop sophisticated account engagement strategies combining: Account-Based Advertising Paid Search Paid Social Display Advertising Website Personalization Email Marketing Executive Outreach SDR/BDR Engagement Measure and continuously optimize account engagement, buying group penetration, opportunity creation, and revenue contribution.
Enterprise Demand Generation Design and execute integrated demand generation programs that support complex enterprise buying cycles involving multiple stakeholders, executive buyers, and long sales cycles. Build multi-touch, multi-channel nurture strategies that engage buying committees across awareness, consideration, evaluation, and purchase. Partner with Sales to align marketing strategy with account planning, opportunity progression, and pipeline acceleration initiatives. Develop scalable programs that create predictable pipeline while improving conversion throughout the entire revenue funnel.
Customer Growth & Expansion Develop marketing strategies that maximize revenue within Calero's existing customer base by increasing awareness and the adoption of new products, platform capabilities, and emerging solutions. Partner closely with Product Marketing and Sales to develop: Cross-Sell Campaigns Upsell Campaigns Product Adoption Programs Installed Base Marketing Customer Lifecycle Nurture Create integrated expansion campaigns that educate customers on Calero's evolving platform strategy while increasing customer lifetime value, adoption, and expansion revenue.
Market Expansion & Category Growth Develop growth marketing strategies that introduce Calero into emerging technology markets and educate buyers on new product categories. Partner with Product Marketing to translate positioning and messaging into scalable awareness and growth programs. Build top-of-funnel campaigns that establish credibility, generate market awareness, and accelerate adoption of new solutions. Support Calero's platform positioning across Telecom Expense Management, Managed Mobility, SaaS Management, Cloud Expense Management, AI Expense Management, and future technology governance solutions.
Digital Marketing Own Calero's digital growth marketing strategy across: Paid Search Paid Social Display Advertising Retargeting SEO Landing Pages Website Optimization Email Marketing Marketing Automation Conversion Rate Optimization (CRO) Lead the paid digital marketing function to maximize marketing performance across search, social, display, retargeting, and account-based advertising. Drive continuous optimization of: Keyword strategy Audience targeting Campaign structure Bidding strategies Ad copy and creative Front-of-site offers Landing pages Forms and conversion paths Website personalization A/B and multivariate testing Ensure all digital programs are optimized to improve visitor-to-lead conversion, marketing qualified leads, sales qualified leads, opportunity creation, pipeline generation, and return on marketing investment. Continuously evaluate channel performance and investment allocation using customer acquisition cost (CAC), return on advertising spend (ROAS), pipeline contribution, conversion rates, revenue attribution, and overall marketing efficiency.
Marketing Operations & Technology Partner with Revenue Operations to optimize and scale Calero's marketing technology ecosystem, including: Salesforce Pardot 6sense Salesloft Google Analytics WordPress LinkedIn Campaign Manager Additional growth marketing technologies Drive continuous improvement across: Lead Lifecycle Management Lead Scoring Buying Group Engagement Attribution Campaign Measurement Marketing Automation Data Quality Reporting Conversion Optimization Champion operational excellence by ensuring marketing systems, processes, reporting, and automation scale with company growth.
Analytics & Performance Develop executive-level dashboards demonstrating marketing's contribution to pipeline, revenue, customer expansion, and business growth. Monitor and optimize KPIs including: Pipeline Generation Revenue Contribution Marketing Influenced Revenue Customer Expansion Pipeline MQLs SQLs Opportunity Creation Pipeline Velocity Account Engagement Conversion Rates Customer Acquisition Cost (CAC) Cost per Opportunity Marketing ROI Attribution Campaign Performance Translate data into actionable recommendations that improve marketing investment decisions and overall business performance.
Sales Partnership Serve as a strategic partner to Sales Leadership by aligning marketing strategy with revenue priorities. Partner with Sales to: Improve Lead Quality Accelerate Opportunity Creation Increase Pipeline Velocity Improve Account Penetration Align Marketing and SDR/BDR Programs Develop Executive Account Strategies Optimize Buying Group Engagement Conduct regular pipeline reviews and establish shared accountability for revenue performance.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
8+ years of progressive B2B SaaS or enterprise technology marketing experience.
5+ years leading high-performing demand generation, growth marketing, or revenue marketing teams.
Demonstrated success building integrated demand generation strategies that drive measurable pipeline, revenue growth, and marketing efficiency.
Proven experience supporting complex enterprise B2B sales cycles involving multiple stakeholders, buying groups, and long sales cycles.
Deep expertise in Account-Based Marketing, including demonstrated experience leveraging 6sense or similar intent platforms to identify buying signals, prioritize target accounts, orchestrate multi-channel engagement, and convert account-level intent into qualified pipeline.
Experience integrating digital marketing programs with Business Development (BDR/SDR) organizations to maximize account engagement and accelerate opportunity creation.
Demonstrated success developing cross-sell, upsell, customer expansion, and installed-base marketing programs that increase customer lifetime value and expansion revenue.
Demonstrated experience leading high-performing paid digital marketing (PPC) programs and teams, with accountability for converting marketing investment into measurable pipeline and revenue growth.
Deep expertise across paid search, paid social, account-based advertising, SEO, display advertising, retargeting, marketing automation, and conversion rate optimization.

Preferred

Experience with: Salesforce Pardot 6sense Salesloft Google Analytics LinkedIn Campaign Manager WordPress Enterprise marketing attribution platforms Marketing automation platforms AI-assisted marketing technologies Experience marketing enterprise SaaS or technology platforms with long, complex buying cycles is strongly preferred. Experience supporting organizations expanding into new product categories, platform offerings, or adjacent markets is highly desirable.

Calero

3.2 Glassdoor

Whether you need help with Telecom, Mobility, SaaS, or a combination of them, manage it all in one place with the Calero.com solution. Our solution is designed to act as an extension of your team, helping you visualize, simplify, and optimize your entire technology suite!

Founded in 1995

Rochester, New York, USA

951 employees (32 in marketing)

www.calero.com

55% recommend to a friend

62% CEO approval

Traffic Signals

Monthly Visitors

84.8K

Monthly Google Ads Budget

$5.5K

Traffic Source Mix

29.4%

Direct

58.8%

Referral

Social

1.5%

Paid

4.2%

Headcount Trend

Current headcount: ~956

Marketing Team

Marketing Team Size

25 (3% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Last Raise

Series Unknown, 14 years ago

Funding History

Jan 2012
Series Unknown

Recent News

Calero Wins CODiE Awards for Excellence in IT and Market Data Management

Nov 18, 2025 • bastillepost.com

Calero Accelerates Global Expansion with Channel Investments in APAC and EMEA

Nov 4, 2025 • Business Wire

Calero at GITEX Global, Empowering Enterprises to Gain Visibility, Control and Optimization of Technology Investments

Oct 13, 2025 • Intelligent CIO

Responsibilities

Revenue Marketing Strategy Develop and execute Calero's growth marketing strategy to drive qualified pipeline growth across Enterprise (Fortune 2000) and Customer Expansion segments. Build integrated marketing programs that support the complete buyer journey; from category awareness and demand creation through pipeline acceleration, customer adoption and expansion. Own quarterly pipeline targets while continuously improving marketing's contribution to revenue, pipeline velocity, marketing efficiency, and return on investment. Develop scalable full-funnel marketing programs spanning paid media, organic channels, account-based marketing, events, email marketing and thought leadership. Continuously optimize campaign performance through testing, experimentation, segmentation, personalization, and data-driven decision making.
Account-Based Marketing Lead and evolve Calero's enterprise Account-Based Marketing strategy by aligning Marketing, Sales, Revenue Operations, and Business Development around prioritized target accounts. Develop and execute scalable ABM programs across: Fortune 2000 Accounts Targeted Competitive Takeaway Campaigns Existing Customer Cross Sell / Upsell Programs Leverage 6sense and other intent data platforms to: Identify in-market buying accounts Prioritize target accounts and buying groups Uncover account-level buying intent Personalize messaging and engagement Improve account progression and pipeline velocity Partner closely with Business Development Representatives (BDRs) and Sales Leadership to convert account-level intent into qualified pipeline through coordinated human and digital engagement. Develop sophisticated account engagement strategies combining: Account-Based Advertising Paid Search Paid Social Display Advertising Website Personalization Email Marketing Executive Outreach SDR/BDR Engagement Measure and continuously optimize account engagement, buying group penetration, opportunity creation, and revenue contribution.
Enterprise Demand Generation Design and execute integrated demand generation programs that support complex enterprise buying cycles involving multiple stakeholders, executive buyers, and long sales cycles. Build multi-touch, multi-channel nurture strategies that engage buying committees across awareness, consideration, evaluation, and purchase. Partner with Sales to align marketing strategy with account planning, opportunity progression, and pipeline acceleration initiatives. Develop scalable programs that create predictable pipeline while improving conversion throughout the entire revenue funnel.
Customer Growth & Expansion Develop marketing strategies that maximize revenue within Calero's existing customer base by increasing awareness and the adoption of new products, platform capabilities, and emerging solutions. Partner closely with Product Marketing and Sales to develop: Cross-Sell Campaigns Upsell Campaigns Product Adoption Programs Installed Base Marketing Customer Lifecycle Nurture Create integrated expansion campaigns that educate customers on Calero's evolving platform strategy while increasing customer lifetime value, adoption, and expansion revenue.
Market Expansion & Category Growth Develop growth marketing strategies that introduce Calero into emerging technology markets and educate buyers on new product categories. Partner with Product Marketing to translate positioning and messaging into scalable awareness and growth programs. Build top-of-funnel campaigns that establish credibility, generate market awareness, and accelerate adoption of new solutions. Support Calero's platform positioning across Telecom Expense Management, Managed Mobility, SaaS Management, Cloud Expense Management, AI Expense Management, and future technology governance solutions.
Digital Marketing Own Calero's digital growth marketing strategy across: Paid Search Paid Social Display Advertising Retargeting SEO Landing Pages Website Optimization Email Marketing Marketing Automation Conversion Rate Optimization (CRO) Lead the paid digital marketing function to maximize marketing performance across search, social, display, retargeting, and account-based advertising. Drive continuous optimization of: Keyword strategy Audience targeting Campaign structure Bidding strategies Ad copy and creative Front-of-site offers Landing pages Forms and conversion paths Website personalization A/B and multivariate testing Ensure all digital programs are optimized to improve visitor-to-lead conversion, marketing qualified leads, sales qualified leads, opportunity creation, pipeline generation, and return on marketing investment. Continuously evaluate channel performance and investment allocation using customer acquisition cost (CAC), return on advertising spend (ROAS), pipeline contribution, conversion rates, revenue attribution, and overall marketing efficiency.
Marketing Operations & Technology Partner with Revenue Operations to optimize and scale Calero's marketing technology ecosystem, including: Salesforce Pardot 6sense Salesloft Google Analytics WordPress LinkedIn Campaign Manager Additional growth marketing technologies Drive continuous improvement across: Lead Lifecycle Management Lead Scoring Buying Group Engagement Attribution Campaign Measurement Marketing Automation Data Quality Reporting Conversion Optimization Champion operational excellence by ensuring marketing systems, processes, reporting, and automation scale with company growth.
Analytics & Performance Develop executive-level dashboards demonstrating marketing's contribution to pipeline, revenue, customer expansion, and business growth. Monitor and optimize KPIs including: Pipeline Generation Revenue Contribution Marketing Influenced Revenue Customer Expansion Pipeline MQLs SQLs Opportunity Creation Pipeline Velocity Account Engagement Conversion Rates Customer Acquisition Cost (CAC) Cost per Opportunity Marketing ROI Attribution Campaign Performance Translate data into actionable recommendations that improve marketing investment decisions and overall business performance.
Sales Partnership Serve as a strategic partner to Sales Leadership by aligning marketing strategy with revenue priorities. Partner with Sales to: Improve Lead Quality Accelerate Opportunity Creation Increase Pipeline Velocity Improve Account Penetration Align Marketing and SDR/BDR Programs Develop Executive Account Strategies Optimize Buying Group Engagement Conduct regular pipeline reviews and establish shared accountability for revenue performance.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
8+ years of progressive B2B SaaS or enterprise technology marketing experience.
5+ years leading high-performing demand generation, growth marketing, or revenue marketing teams.
Demonstrated success building integrated demand generation strategies that drive measurable pipeline, revenue growth, and marketing efficiency.
Proven experience supporting complex enterprise B2B sales cycles involving multiple stakeholders, buying groups, and long sales cycles.
Deep expertise in Account-Based Marketing, including demonstrated experience leveraging 6sense or similar intent platforms to identify buying signals, prioritize target accounts, orchestrate multi-channel engagement, and convert account-level intent into qualified pipeline.
Experience integrating digital marketing programs with Business Development (BDR/SDR) organizations to maximize account engagement and accelerate opportunity creation.
Demonstrated success developing cross-sell, upsell, customer expansion, and installed-base marketing programs that increase customer lifetime value and expansion revenue.
Demonstrated experience leading high-performing paid digital marketing (PPC) programs and teams, with accountability for converting marketing investment into measurable pipeline and revenue growth.
Deep expertise across paid search, paid social, account-based advertising, SEO, display advertising, retargeting, marketing automation, and conversion rate optimization.

Preferred

Experience with: Salesforce Pardot 6sense Salesloft Google Analytics LinkedIn Campaign Manager WordPress Enterprise marketing attribution platforms Marketing automation platforms AI-assisted marketing technologies Experience marketing enterprise SaaS or technology platforms with long, complex buying cycles is strongly preferred. Experience supporting organizations expanding into new product categories, platform offerings, or adjacent markets is highly desirable.