Senior Manager, Demand Generation

Responsibilities

• Integrated campaign planning and execution:
• Own the demand generation plan and calendar across our portfolio of quality- / clinical-focused solutions
• Design and run persona-based campaigns for our health system-based buying committee. Audience builds, messaging variants, and email sequences per persona.
• Own paid media strategy and execution (LinkedIn, Google, etc.). Evaluate channel performance and make scaling and reallocation calls.
• Build the nurture infrastructure and email programs that move accounts from awareness through to sales-ready.
• Work hand-in-hand with our content marketing team to program existing content across channels and ideate on net-new content to support campaign strategy
• Account-based marketing:
• Own the ABM program end to end: ICP and tiering framework, target account list hygiene, account-level engagement tracking, and account-based campaign execution at scale.
• Maintain account tagging (ICP fit, tier, target status) across HubSpot and Salesforce and keep the target account list current as the standing reference for campaigns, events, and sales.
• Lead ABM platform evaluation and selection if and when the program warrants a dedicated tool.

Requirements

• 6–10 years in B2B demand generation, with at least 3 years running integrated, account-based programs. Healthcare or health IT experience selling into hospitals and health systems is strongly preferred; experience with long, committee-driven enterprise sales cycles is required.
• Deep hands-on fluency in HubSpot (marketing automation, workflows, reporting) and strong working knowledge of Salesforce campaigns, lead routing, and attribution. You have built or substantially rebuilt a marketing-to-sales handoff before, and you are comfortable being the marketing ops administrator, not just the consumer of one.
• Proven paid media ownership on platforms such as LinkedIn and Google, including audience strategy, creative testing, and budget management against pipeline targets.
• Comfortable with messaging discipline. You can take a defined positioning and lexicon, write persona-specific copy within it, and know when a claim needs a source behind it.
• A builder's instinct and a startup pace. You are as comfortable configuring a workflow as presenting a pipeline review, and you do not wait for a team to exist before getting things done.
• Analytical and honest with data: you separate what is proven from what is projected and say so.
• Strong partnership skills with Sales. You see pipeline as a shared number.