Integrated Demand Generation Specialist III

Responsibilities

• Integrated Demand Generation and Campaign Execution
• Plan, coordinate, and execute integrated marketing campaigns across web, lifecycle, email, paid media, and creative channels.
• Manage campaign calendars, milestones, dependencies, approvals, and launch timelines.
• Translate channel strategies into actionable execution plans with clearly defined deliverables and success metrics.
• Partner with marketing strategists, creative teams, analytics partners, and external agencies to ensure successful campaign delivery.
• Identify and resolve execution challenges while maintaining campaign quality and deadlines.
• Conversion Rate Optimization and Experimentation
• Develop and manage an A/B testing roadmap focused on conversion rate optimization (CRO).
• Design and execute experiments across landing pages, forms, email campaigns, creative assets, and lifecycle journeys.
• Establish hypotheses, testing methodologies, and performance metrics to evaluate campaign effectiveness.

Requirements

• 4 to 6 years of experience in demand generation, growth marketing, lifecycle marketing, conversion optimization, or integrated digital marketing.
• Proven experience executing integrated marketing campaigns across web, lifecycle or email, paid media, and creative channels.
• Hands on experience developing lifecycle marketing programs tied to product adoption, engagement, retention, monetization, or cross sell.
• Demonstrated experience designing, executing, and measuring A/B testing and CRO initiatives.
• Experience coordinating creative agencies, marketing stakeholders, and campaign deliverables.
• Strong analytical skills with experience developing marketing dashboards, funnel reports, and performance scorecards.
• Practical experience utilizing generative AI, marketing automation, or agentic workflows to improve marketing execution.
• Strong project management, communication, and organizational skills.
• Ability to manage competing priorities, navigate ambiguity, and independently drive initiatives to completion.

Preferred

• Familiarity with marketing automation, experimentation, analytics, content management, and paid media platforms.
• Experience with audience segmentation, triggered lifecycle journeys, next best action programs, and full funnel measurement.
• Experience developing reusable AI powered marketing workflows or lightweight agents.
• Experience marketing to developer or technical audiences.
• Background in B2B technology, SaaS, or product led growth environments.

Benefits

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance