Demand Generation Salaries in United States

Based on 673 verified submissionsLast updated Aug 3, 2026

What does a Demand Generation earn in United States?

The median total compensation for a Demand Generation in United States is $118,000, based on 673 verified salary submissions. Most Demand Generation pay falls between $88,000 and $164,000, and the top 10% earn $195,000 or more.

Top
$195K/yr
90th Percentile
High
$164K/yr
75th Percentile
Median
$118K/yr
50th Percentile
Low
$88K/yr
25th Percentile

How we calculate this: we combine pay data from three sources, job postings, salaries self-reported by marketers, and pay verified by recruiters. Figures include base salary, bonus, and equity, and we update them as new data comes in, most recently on Aug 3, 2026.

Which companies pay the most?

Company
$275,000$209K to $275K3 submissions
F5
F5
In-house
$216,000$189K to $262K3 submissions
Hyland
Hyland
In-house
$210,000$127K to $276K5 submissions
$132,000$96K to $214K12 submissions
$144,000$108K to $226K15 submissions
$156,000$120K to $238K18 submissions
$168,000$132K to $250K21 submissions
$180,000$144K to $262K12 submissions
$132,000$96K to $214K15 submissions
$144,000$108K to $226K18 submissions
Showing 1-10 of 26 companies
1 / 3

Recent submissions

Role TypeSizeLocation
$115,0005 yearsIn-house11-50United States12m ago
$115,0005 yearsIn-house501-1,000Seattle, WA1h ago
$68,0001 yearIn-house1,001-5,000United States4h ago
$158,0008 yearsAgency51-200United States7h ago
$177,0004 yearsIn-house51-200Denver, CO2d ago
$196,00010 yearsIn-house11-50Herndon, VA2d ago
$203,0005 yearsIn-house51-200New York City, NY3d ago
$198,0006 yearsIn-house11-50Philadelphia, PA3d ago
$172,0007 yearsIn-house10,000+Alpharetta, GA3d ago
$179,0003 yearsIn-house51-200Atlanta, GA4d ago
Showing 1-10 of 673 salaries
1 / 68

How does pay grow with experience?

Do in-house or agency roles pay more?

In-house
+11% more
$120,000
$88K to $165KBased on 626 submissions
Agency
$108,000
$84K to $125KBased on 46 submissions

Does remote, hybrid, or on-site work pay more?

Remote
$115,000
Median total payBased on 252 submissions
Hybrid
+13% more
$130,500
Median total payBased on 198 submissions
On-site
+3% more
$118,000
Median total payBased on 205 submissions

Where does this role pay the most?

Location
Cupertino
$342,0001 submission
Dublin
$332,0001 submission
Framingham
$286,0001 submission
City
$132,00012 submissions
City
$144,00015 submissions
City
$156,00018 submissions
City
$168,00021 submissions
City
$180,00012 submissions
City
$132,00015 submissions
City
$144,00018 submissions
Showing 1-10 of 100 cities
1 / 10

People also look at

Job TitleTotal PayRangeSubmissions
$123,000$91,000 to $170,0001,999 submissions

Common questions about Demand Generation pay