Demand Generation Salaries in the US

Based on 933 salariesLast updated Nov 1, 2026

What does a Demand Generation earn in United States?

The median pay for a Demand Generation in United States is $118,000, based on 933 salaries. Most Demand Generation pay falls between $90,000 and $163,000, and the top 10% earn $195,000 or more.

Top
$195K/yr
90th Percentile
High
$163K/yr
75th Percentile
Median
$118K/yr
50th Percentile
Low
$90K/yr
25th Percentile

How we calculate this: most figures come from the pay ranges in marketing job ads, plus salaries marketers shared with us. Job ads usually show base pay only, so bonus and equity appear mainly in shared salaries. We update the numbers as new data comes in, most recently on Nov 1, 2026.

Which companies pay the most?

Company
$275,000$209K to $275K3 submissions
Google
Google
In-house
$273,000$208K to $279K3 submissions
Freshworks
Freshworks
In-house
$253,000$238K to $339K3 submissions
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Showing 1-10 of 40 companies
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Recent submissions

Role TypeSizeLocation
$73,0003 yearsIn-house51-200Medina12h ago
$153,0008 yearsIn-house201-500United States1d ago
$175,00010 yearsIn-house1,001-5,000United States1d ago
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Showing 1-10 of 933 salaries
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How does pay grow with experience?

Do in-house or agency roles pay more?

In-house
+10% more
$119,000
$90K to $165KBased on 860 submissions
Agency
$108,000
$80K to $125KBased on 62 submissions

Does remote, hybrid, or on-site work pay more?

Remote
$115,000
Median total payBased on 373 submissions
Hybrid
+6% more
$121,500
Median total payBased on 276 submissions
On-site
+3% more
$119,000
Median total payBased on 258 submissions

Where does this role pay the most?

Location
San Jose
$338,000$222K to $341K3 submissions
San Mateo
$190,000$175K to $237K4 submissions
San Diego
$182,000$125K to $237K9 submissions
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Showing 1-10 of 45 cities
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People also look at

Job TitleTotal PayRangeSubmissions
$120,000$90,000 to $170,0002,762 submissions

Guides for this role

Common questions about Demand Generation pay