Demand Creation Lead, Amazon

Responsibilities

• Lead cross‑functional collaboration across Brand, Enterprise Media, Media Analytics, Customer Teams, agencies, and Amazon Advertising to deliver holistic demand creation strategies.
• Actively participate in Digital Pods to drive cross‑functional objectives, accelerate decision‑making, and ensure coordinated execution across media, content, and commerce.
• Develop insight‑led, full‑funnel programs that integrate retail media, organic levers (Brand Stores, PDPs, content), and enterprise media partnerships to create and capture demand across the Amazon ecosystem.
• Partner with agencies and Amazon Advertising to design, activate, and optimize strategies that ladder to brand and customer objectives.
• Build and scale a strong test‑and‑learn culture by defining customer‑specific learning agendas, executing experiments, and applying data‑driven insights to continuously improve performance.
• Lead annual Amazon marketing strategy, plan, and budget development; strategically allocate investment to balance demand creation and demand capture while delivering volume, share, and profit targets.
• Own 360 launch go-to-market demand plans across Feminine Care and Child Care to drive sustainable growth and support brand equity.
• Serve as the primary customer contact for demand creation, insights, and joint business planning, strengthening partnerships through collaborative programs and shared growth initiatives.
• Provide Digital Commerce leadership and strategic thought partnership within the broader marketing organization, delivering clear POVs, actionable insights, and recommendations to inform enterprise decision‑making.
• Own on‑site retail media, affiliate, and organic demand levers, and collaborate with social, national, and video teams to ensure cohesive full‑funnel strategies and a seamless end‑to‑end customer journey into Amazon.

Requirements

• 5+ years’ experience in consumer promotion, field sales and marketing.
• Experience should include consumer packaged goods (CPG) industry.
• Minimum 1+ years experience in Amazon or performance media, ideally with budgets $10M+

Preferred

• Master’s degree or MBA is preferred.
• Experience working with large retail accounts is preferred.

Benefits

• Flex That Works at Kimberly-Clark We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in-person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.