Director of Demand Generation & Integrated Marketing

Responsibilities

• Translate Marketing strategy, OKRs and business priorities into integrated demand-generation programs that create awareness, build interest among priority audiences and contribute qualified leads and product purchases.
• Develop connected programs that sustain audience interest over time, linking content, campaigns, paid and organic channels and lifecycle marketing so that interest keeps moving toward action.
• Plan and run integrated campaigns across paid media, lifecycle, content, web, social media, events, Sales alignment and other relevant channels.
• Define target audiences, objectives, messaging needs, channel roles, conversion points, timelines and measures of success.
• Run day-to-day execution and adjust targeting, messaging, sequencing and channel mix as audience behavior and performance indicate.
• Evaluate demand-generation programs on an ongoing basis, identifying opportunities to strengthen audience engagement, progression and business contribution across channels.
• Build and test the paid-media program and agency relationship, including channel exploration, campaign development, launch planning, audience targeting, creative and copy readiness, performance review and optimization.
• Use paid media to build new audience interest as well as engage people already considering a solution or service.
• Establish campaign KPIs appropriate to each brand, audience and stage of interest, balancing demand-creation signals and audience progression with qualified leads and product purchases.
• Use Agency Analytics, HubSpot, GA4 and other available sources to identify patterns, explain performance and recommend action.

Requirements

• Bachelor's degree
• 7+ years of progressive experience in demand generation, integrated marketing, growth marketing or related disciplines.
• Demonstrated experience developing connected, multi-channel programs that build interest over time and deliver marketing-sourced revenue contribution in a B2B or B2G context.
• Experience coordinating work across internal stakeholders, specialists, agencies and external partners.
• Strong understanding of paid media, lifecycle marketing, content, audience journeys and digital campaign strategy.
• Experience working with paid-media programs and managing or partnering closely with agencies or external partners.
• Analytical judgment and experience turning Marketing performance data into recommendations and action.
• Experience with HubSpot or a comparable CRM and marketing automation platform; familiarity with tools such as AgencyAnalytics, GA4, Sprout Social and Semrush.
• Strong workflow management skills, including Monday.com or a comparable platform; comfort with Canva, Miro, Figma, and AI tools such as ChatGPT, Claude or similar.
• Clear written and verbal communication, sound prioritization and the ability to manage complex work with care and accountability.

Preferred

• Experience marketing across B2B, B2G, and B2C audiences.
• Experience in education, early childhood, or mission-driven organizations.
• Experience working in a growing Marketing function where segmentation, attribution and measurement are being strengthened.
• Experience partnering with Sales and Revenue Operations on campaign reporting, lead flow or attribution.

Benefits

• Medical, Dental, and Vision Insurance with multiple plan options to fit your needs
• Health Savings Account (HSA) with company contributions up to $400/individuals & $800/family annually
• Flexible Spending Accounts (FSA) for health and dependent care expenses
• 401(k) Retirement Plan with up to 3% company match
• Short-Term and Long-Term Disability and Basic Life Insurance
• Up to $500 per year in Professional Development Reimbursements
• Employee Assistance Program (EAP) with counseling and mental wellness support
• Wellness Programs , including virtual fitness, nutrition, and mindfulness classes
• Pet Insurance, Legal Assistance, ID Theft Protection, and Employee Discount Perks