Demand Generation Manager

Responsibilities

• Plan, execute, and optimize integrated demand generation campaigns and programs focused on generating qualified pipeline.
• Develop campaign briefs and activation plans that define target audiences, messaging, offers, channels, timelines, and success metrics.
• Translate pillar content, webinars, events, and product launches into coordinated campaign activities across email, nurture, digital, and sales outreach.
• Partner closely with BDR, Sales Enablement, and Sales to align campaigns to target accounts, territories, and pipeline priorities.
• Collaborate with Digital, Brand, Content, Events, Product Marketing, Marketing Operations, and Campaign Operations to deliver cohesive, multichannel campaigns.
• Develop segmented email and nurture programs that engage prospects and move them toward sales conversations.
• Coordinate campaign follow-up, ensuring BDR and Sales teams have the messaging, context, and resources needed to act on engagement.
• Manage campaign timelines, deliverables, and dependencies, keeping stakeholders informed and proactively addressing execution risks.
• Monitor campaign performance with Marketing Operations and Revenue Operations, tracking engagement, meetings, opportunities, pipeline, and conversion.
• Analyze results and recommend improvements to targeting, messaging, offers, and channel mix.

Requirements

• 4–5 years of B2B marketing experience
• Demonstrated experience executing multichannel campaigns and programs that contribute to qualified pipeline.
• Solid understanding of B2B buyer journeys, audience segmentation, lead nurturing, and funnel conversion.
• Experience partnering with BDR, Sales, and Enablement teams to support campaign activation and follow-up.
• Strong campaign planning and project management skills, with the ability to manage multiple programs and stakeholders.
• Experience developing campaign messaging, email copy, and briefs in partnership with Content and Product Marketing.
• Data-driven mindset, with the ability to interpret campaign results and translate insights into practical improvements.
• Hands-on experience with marketing automation and CRM platforms; HubSpot and Salesforce preferred.
• Familiarity with campaign attribution and pipeline reporting.
• Clear communication skills and strong attention to detail.

Preferred

• Asana preferred
• HubSpot and Salesforce preferred

Benefits

• Medical Insurance, Dental Insurance, Vision Insurance (effective day one)
• Open Paid Time Off
• Flexible Spending Accounts & Health Savings Accounts
• Motus-Fidelity 401K Plan
• Company-paid Short/Long-term Disability & Basic Life Insurance Plans
• Family Planning and Parenting Support Benefits through Maven
• Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health
• $1000 Home Office Reimbursement Program
• $2000 Internal Referral Program
• WorkAnywhere Reimbursement of Internet and Cellular Costs