Marketing Manager, Lead Generation

Responsibilities

• Build a clear path from first visit to qualified lead
• Connect search, ads, web pages, downloadable resources, forms, and email follow-up so each step leads to the next.
• Keep a shared marketing calendar for campaigns, website updates, events, and emails.
• Find where people drop off and fix the biggest gaps first.
• Manage website, search, and ads
• Update marketing pages, landing pages, forms, and calls to action in WordPress, and make sure they connect to HubSpot.
• Work with specialists to improve how NEP shows up in Google and AI search tools (SEO/AEO/GEO).
• Track Google Ads and Google Ad Grant results and coordinate improvements with our ads specialist.
• Run HubSpot email campaigns
• Build marketing emails, lists, and simple automated follow-up sequences using approved content.

Requirements

• 2+ years in inbound marketing, email marketing, demand generation, or marketing operations
• Demonstrated, hands-on experience with HubSpot or a similar tool, including emails, lists, and simple automations
• Working knowledge of SEO, Google Ads (Ad Grant a plus), website conversion, and analytics. WordPress and GA4 preferred
• Strong organizational and follow-through skills and are able to manage several campaigns and contributors on your own
• Commitment to educational equity, youth voice, and shared power
• Proven ability to effectively work and collaborate across differences, including race, gender and culture
• Eligible to work in the United States

Preferred

• Nonprofit or K-12 experience in inbound marketing, email marketing, demand generation, or marketing operations is a plus.

Benefits

• Sick Time Off
• Voluntary Short-term Disability, Long-term Disability, and Life Insurance
• Partial Cell Phone & Internet Reimbursement
• Home Office Equipment Budget