7 days ago
Sr. Demand Generation Marketing Manager - SaaS
ShipperHQ
Austin, TX (Unknown)Full time
Marketing jobs
2 marketing jobs
Sr. Demand Generation Marketing Manager - SaaS
Austin, TX (Unknown)
Salary Not AvailableSenior Level5+ years expFull time
Posted 7 days ago
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Job Summary
Own and drive the end-to-end demand generation program for a B2B SaaS, leading multi-channel campaigns and optimization efforts to deliver qualified leads and maximize ROI.
- Form and execute cross-functional growth strategies
- Manage multi-channel programs spanning SEO, paid ads, email, and partnerships
Job Description
Responsibilities
- Work with a cross-functional team (Product, Sales, CS, Partnerships) to establish growth strategies that support ShipperHQ’s revenue goals
- Develop the overall demand generation strategy to fill the sales funnel most cost-effectively
- Manage marketing ad budget and prioritize spending to maximize qualified leads
- Create and execute demand-generation plans that deliver significant volumes of qualified leads, leveraging SEO, AEO, email marketing, paid ads (hands-on experience required!), partner marketing, and new marketing channels
- Create automated programs to nurture existing web traffic
- Rigorously measure the lead and customer acquisition cost for each marketing channel and adjust spending to maximize ROI
- Maximize website conversion rate through A/B testing of changes to website structure, design, and content
- Analyze industry trends, market conditions, and competitors’ marketing tactics to identify new opportunities
Requirements
- 5+ years of experience in demand and lead generation marketing, with a strong focus on B2B SaaS.
- Proven experience developing and executing multi-channel marketing campaigns, across SEO, AEO, email marketing, paid ads, partner marketing, and events
- Expertise with marketing automation and technology platforms (e.g. HubSpot, ad platforms, Google Analytics, Zapier, 6sense, Clay, or similar tools)
- Understand how to leverage AI agents and AI skills to optimize demand gen programs
- Analytical, data-driven mindset with experience measuring campaign performance and optimizing results
- Comfortable working in a fast-paced, high-growth environment
- Self-starter who takes initiative, solves problems proactively, and enjoys learning new tools and technologies.
- Ability to collaborate effectively across teams and build strong working relationships.
- Excellent interpersonal, communication, and time management skills with the ability to meet deadlines under pressure.
Benefits
- Collaborate with a motivated team, directly tying your results to organizational success
- 22 days of PTO plus public holidays
- 401k Match
- Medical, Dental, and Vision Insurance
- Maternity and Paternity Leave
- This is a hybrid, full-time position working out of our Austin, TX office in the Arboretum Area
ShipperHQ
2.3 Glassdoor
Shipping can make or break an eCommerce business. Get it wrong, and customers leave. Get it right, and your business grows. That’s why over 6,000 retailers in 150+ countries trust ShipperHQ to turn their shipping and checkout into a competitive edge. We give brands full control over checkout with real-time rates, custom delivery options, and smarter fulfillment logic. Whether you sell furniture, perishables and food, or auto parts, ShipperHQ adapts to your business and your customers. With 15+ years of expertise, we’re the most customizable platform for brands that won’t settle for one-size-fits-all shipping. Learn more at www.ShipperHQ.com
Founded in 2008
Austin, Texas, USA
43 employees (7 in marketing)
26% recommend to a friend
Traffic Signals
Monthly Visitors
26.5K
Traffic Source Mix
Search
36.5%
Direct
51.6%
Referral
7.1%
Social
2.5%
Paid
1.9%
Headcount Trend
Current headcount: ~43
Marketing Team
Marketing Team Size
6 (14% of company)
Marketing Roles Posted (Last 30 Days)
1