Demand Generation Marketing Manager

Responsibilities

• Plan, launch, and optimize multi-channel campaigns that generate qualified leads and support sales across HST customer segments.
• Track, analyze, and report on funnel performance (MQLs, SQLs, pipeline contribution, conversion rates, CAC) and recommend improvements.
• Own HubSpot administration, including CRM and marketing hub configuration, lead scoring, lifecycle stages, workflows, forms, lists, and dashboards.
• Plan and execute email programs, including promotional campaigns, customer and clinician newsletters, product announcements, and lifecycle sequences.
• Manage the company website (CMS updates, landing pages, site structure, performance, and analytics).
• Lead SEO strategy for both clinician-facing and patient-facing content, including keyword research, on-page optimization, technical SEO, and reporting.
• Produce and oversee content such as blog posts, white papers, case studies, clinical summaries, sell sheets, product one-pagers, videos, and sales presentations.
• Manage webinar, trade show, and conference presence, such as SLEEP and other sleep medicine, DME, and primary care events, including logistics, booth materials, lead capture, and post-event follow-up.
• Oversee the social media presence (primarily LinkedIn), including editorial calendar, publishing, community engagement, and performance reporting.
• Manage visual design and content contractors, including briefs, timelines, quality control, and budgets.

Requirements

• 5+ years of B2B demand generation and marketing operations experience in healthcare, medical devices, diagnostics, or digital health marketing.
• Strong, hands-on HubSpot experience (workflows, lead scoring, reporting, email, and CRM integration).
• Proven track record of building and running campaigns that produce measurable pipelines.
• Experience with website management, SEO, and content production.
• Experience managing freelancers, agencies, and vendors.
• Excellent writing, project management, and analytical skills.
• Comfortable working in a fast-paced, small-team, high ownership environment

Preferred

• Experience in sleep medicine or HST is a strong plus.
• Familiarity with marketing to clinicians, DME providers, sleep centers, or health systems.
• Working knowledge of healthcare marketing compliance (FDA, HIPAA, claims substantiation).
• Basic proficiency with design tools (Adobe Creative Cloud, Canva) and web analytics (GA4).
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits

• Remote and flexible schedule - we are a remote company with hybrid options and support for flexible schedules! That being said, we have an amazing office headquarters in downtown Madison, WI with views of the capitol that you are welcome to work at anytime. In case you didn't know, Madison has consistently been ranked as one of the top places to live in the US (businessinsider.com, money.com, livability.com)!
• Health, dental, and vision insurance with options to choose a plan that fits you and your dependents needs.
• Paid time off options - we want our employees to rest, recharge, and feel better.
• Stock options - we want team members to feel ownership in the organization. When EnsoData does well, you do well.
• 401k to help people invest in the future.
• Team Summits! We look forward to opportunities to gather in person and enjoy a few days together. We participate in team events and gain some great in-person time. (Hint: check out our blog for info from former team gatherings!)