Associate Demand Generation Manager
YipitData
USA (Remote)
$110K/yr - $130K/yrAgencyFull-timeMid level4+ years exp.
15 hrs ago
Senior Manager, Demand Marketing
Colorado, USA (Remote)
$120K/yr – $190K/yrSenior Level10+ years expFull time
Posted 13 hrs ago
Job Summary
Own and drive enterprise field marketing for Cloudflare's Majors segment, coordinating with sales, ABM, and partners to build multi-channel demand, ABM programs, and high-touch events while managing budgets and ROI.
- Strategic planning aligned with sales and pipeline targets
- Partnership withSales/BDR/ABM to enable sellers and manage budgets
- Lead full-funnel digital and field events to capture high-intent accounts
Job Description
Responsibilities
- Strategic Planning & Execution: Develop and execute multi-channel marketing plans that align directly with US Major Accounts sales and pipeline targets, holding ownership of budget management, execution, and reporting.
- Sales & BDR Partnership: Partner closely with enterprise sales leaders, account executives, and Business Development Rep (BDR) leadership to establish shared SLAs, conduct joint pipeline reviews, and enable sellers with high-converting account engagement programs.
- Full-Funnel Digital Demand Generation: Direct enterprise-focused digital marketing strategy working with our Digital Marketing team—ie. LinkedIn advertising, programmatic display, executive webinar series—to capture, engage, and nurture high-intent enterprise accounts.
- ABM: 1:1 ABM strategies opportunistically for our strategic accounts segment within Majors.
- VIP Field Events & Executive Experiences: lead the strategy, budget, vendor management, and execution for high-touch field programs, including C-suite dinners, regional roundtables.
- Partner & Ecosystem Marketing: Coordinate with the Partner Marketing team to align efforts as required for co-marketing initiatives, and alignment for strategic partner marketing plans.
Requirements
- Minimum 10 years in enterprise B2B field marketing, demand generation, or account-based marketing in a $1B+ technology organization (cybersecurity, cloud, or networking preferred); minimum 5 years field marketing experience.
- Location Requirement: Remote - NYC, Atlanta, Austin, SF/Bay Area recommended
- Proven track record supporting sales teams focused on Global 2000 / Fortune 1000 enterprise accounts and driving quantifiable pipeline and conversion.
- Omnichannel Digital & Campaign Expertise: Experience across full-funnel digital strategy, paid & earned media.
- Tech Stack & ABM Proficiency: Advanced skills with enterprise CRM (Salesforce), analytics platforms, and ABM/intent intelligence platforms (6sense, Demandbase).
- Thorough knowledge and understanding of enterprise lead-management processes, revenue attribution models, and marketing SLAs.
- Demonstrated ability to manage budget with strong financial accountability and ROI optimization.
- Strong cross-functional collaboration skills with the ability to build relationships and operate effectively across organizational boundaries.
- BA/BS degree in Marketing, Business, Communications, Engineering, or a related field.
Benefits
- Health & Welfare Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
- Financial Benefits
Cloudflare
3.3 Glassdoor
Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud company. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business. Powered by one of the world’s largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organizations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.
Founded in 2009
San Francisco, California, USA
6.4K employees (363 in marketing)
53% recommend to a friend
53% CEO approval
Salaries
Posted range
$120K/yr – $190K/yr
Taken straight from the job posting.
Demand Generation median pay in the United States
Most pay falls between $90K and $163K. Based on 908 salaries.
Marketing Team
Marketing Team Size
280 (4% of company)
Median Career Experience
15 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
4
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Jeffrey Samuels
Chief Marketing Officer
At the company for 11 months
Matthew Mullin
Vice President Demand Generation
At the company for 2 years 10 months
Sasi Murthy
Vice President Portfolio Marketing (products, solutions, technical, competitive)
At the company for 3 years 6 months
AJ Herrera
VP of Corporate Marketing
At the company for 4 years 11 months
Funding
Total Funding
$2.3B
Last Raise
$1.8B
Post IPO Debt, 9 months ago
Funding History
- Jun 2025Post IPO Debt • $1.8B
- Mar 2019Series E • $150M
- Aug 2017Secondary Market
Traffic Signals
Monthly Visitors
32.9M
Monthly Google Ads Budget
$429.7K
Traffic Source Mix
Search
29.4%
Direct
63.9%
Referral
5.8%
Social
0.5%
Paid
0.3%
Headcount Trend
Current headcount: ~6.4K
Links
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