Associate Demand Generation Manager

Responsibilities

• Own the tiered target account list in partnership with Corporate Tech leadership, defining ideal customer profiles, buying committee personas, and prioritization criteria for both known and whitespace accounts.
• Orchestrate 1:1 and 1:few account-based marketing plays that reach multiple stakeholders within each buying committee, sequencing content, outreach, and offers across channels to move accounts from awareness to active conversation.
• Own content strategy and the editorial roadmap for the Corporate Tech audience in partnership with our Content Marketing Associate, ensuring every asset is anchored in differentiated data and built to open doors.
• Direct channel execution across paid social, paid search, retargeting, organic, and AEO in partnership with our Digital Marketing Associate, with targeting and messaging tuned to priority accounts.
• Partner with marketing leadership on our social proof strategy for target accounts, surfacing testimonials, case studies, and customer stories and putting them in front of the right buyers at the right stage.
• Shape event strategy in partnership with our Associate Field Marketing Manager, including hosted events, executive roundtables, and third-party conferences where target accounts are present.
• Partner closely with Sales on outbound strategy, messaging, and positioning, arming the team with account insights, sequences, and data-led talking points.
• Support expansion motions within existing Corporate Tech accounts, identifying new teams and use cases and running programs to unlock them.
• Own measurement and performance for the program, building the reporting that connects account engagement to SAOs, pipeline, and closed-won revenue and sharing results and tradeoffs across the company.
• Run a disciplined test-and-learn cadence on audiences, offers, channels, and messaging, and scale what works.

Requirements

• You have 4+ years of experience in B2B demand generation, account-based marketing, or growth marketing, with a track record of sourcing pipeline and revenue from a defined set of target accounts.
• You’ve built and run ABM programs end to end, from account selection and persona mapping through multi-channel orchestration and measurement.
• You’re fluent in the modern ABM demand gen stack
• You have strong messaging instincts and can translate a complex data product into a sharp, buyer-specific reason to take a meeting.
• You work exceptionally well with Sales and treat the relationship as a true partnership, with shared targets and a fast feedback loop.
• You’re an operator who can orchestrate across content, digital, field, and sales partners, keeping many moving parts aligned toward a single goal.
• You thrive in a fast-moving environment, bias toward action, and are energized by building a program from the ground up.

Preferred

• Experience marketing to enterprise technology companies, or marketing data, analytics, or research products, is a strong plus.

Benefits

• - We care about your personal life, and we mean it. We offer flexible work hours, flexible vacation, a generous 401K match, parental leave, team events, wellness budget, learning reimbursement, and more!
• - Your growth at YipitData is determined by the impact that you are making, not by tenure, unnecessary facetime, or office politics. Everyone at YipitData is empowered to learn, self-improve, and master their skills in an environment focused on ownership, respect, and trust. See more on our high-impact, high-opportunity work environment above!
• - Base Salary Only: The annual base salary range for this position is anticipated to be $110K-130K . Final compensation may be determined by a number of factors, including, but not limited to, the applicant’s experience, knowledge, skills, abilities, and internal team benchmarks.
• - The compensation package also includes equity.
• - This role may be performed fully remotely within the United States. Please note that our US headquarters are located in NYC. If the remote work is performed outside of these offices, income may be subject to New York State tax withholding.