Demand Generation Manager

Responsibilities

• You will own the programs that create and convert pipeline at MachineMetrics: tradeshows and field events, webinars, email and nurture, sales cadences, and the campaigns that wrap around them.
• You build the list, write the copy, launch the program, run the follow-up, and report what it produced in meetings, opportunities, and pipeline.
• You will also build our first user conference and run our community programming.
• Program pipeline. A quarterly pipeline target for the programs you run, reported against spend into the marketing scorecard.
• Tradeshows, field events, and customer events. The annual calendar, budget, booth and logistics, pre-booked meetings, lead capture, sequence building, and handoff to sales.
• Webinars. Topic planning through promotion, production, live execution, and post-event nurture, including partner webinars.
• Email and sales cadences. The prospect newsletter, nurture and re-engagement tracks, invitation sequences, and sales cadences in HubSpot.
• Campaign execution. Lists, copy, landing pages, offers, and follow-up for product launches, customer campaigns, and event promotion.
• Organic social. Company channels across LinkedIn, YouTube, Facebook, X, and Instagram, plus executive amplification.
• Community. User groups, customer speakers, partner co-marketing, and the first MachineMetrics user conference.

Requirements

• 5+ years in B2B marketing with hands-on ownership of events and campaigns, measured in pipeline
• A record of reporting program results in meetings, opportunities, and pipeline, not attendance alone
• End-to-end event ownership: logistics, budgets, vendors, and follow-up
• Hands-on HubSpot: you build lists, emails, sequences, landing pages, and reports yourself
• Email, nurture, webinar, and organic social experience
• Strong writing that sounds technical and credible
• AI fluency. You use AI tools as a core part of how you work
• Manufacturing, industrial, or technical-audience experience is a strong plus. B2B SaaS preferred

Preferred

• Experience building a user conference.