Senior Demand Generation Manager

Responsibilities

• Own the tier upgrade number — moving customers from Teams to Business to BusinessMax — against a defined target account list
• Design and run multi-channel ABM campaigns tailored to mid-market accounts, with a clear point of view on how scaled ABM differs from traditional demand gen
• Bring a sharp understanding of the differences between small business and mid-market buying dynamics, and adjust program design accordingly
• Identify content gaps across target segments and funnel stages, and advocate for and orchestrate the development of that content with internal marketing producers
• Use database segmentation to identify gaps in buying-team coverage and key personas within target accounts, and run programs to close them
• Coordinate campaign deployment closely with the Field and Events teams to maximize reach and account coverage
• Adapt targeting methods across multiple geographies, accounting for regulatory differences that affect how accounts and contacts can be reached
• Measure programs against KPIs tied to tier upgrade pipeline and conversion, and continually refine account selection and messaging based on results

Requirements

• Proven experience in B2B demand generation, with direct experience running ABM programs in mid-market segments
• A clear, well-formed point of view on how scaled ABM operates, and where it differs from enterprise-style, high-touch ABM
• Experience identifying content needs across segments and the funnel, and driving that content into production through internal marketing partners
• Hands-on experience with database segmentation to uncover and close gaps in buying-team coverage and personas
• A track record of close coordination with Field Marketing and Events to land multi-channel account-based campaigns
• Experience running campaigns across multiple geographies, with an understanding of how targeting and outreach methods shift with local regulatory requirements
• Strong analytical instincts — you partner with data rather than wait for it, and use it to prioritize accounts and refine targeting
• Fluency with AI tools to support account research, content development, and campaign analysis

Benefits

• The leader in secure access
• High-growth, collaborative environment with inclusive teams
• Remote-first culture
• Competitive compensation
• Flexible Paid Time Off policies , including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
• Parental leave
• Comprehensive health coverage , including dependents
• Home office setup support
• LastPass Families free account for up to 5 members
• Continuous learning and development opportunities , including an annual learning stipend to invest in your growth