Demand Generation Manager

Responsibilities

• Campaign Development & Execution: Support the development of end-to-end demand generation campaigns, including building and deploying campaigns and emails in our marketing automation platform, maintaining ongoing nurture programs, and supporting additional campaigns as needed.
• Campaign Project Management: Serve as project manager for demand generation campaigns, working within our project management tool to manage workflow, cadence, and priorities across stakeholders.
• Social Media Support: Manage and execute the social media plan in support of demand generation campaigns, including collaborating with the sales team to develop a LinkedIn subject matter expert strategy and content plan.
• Testing & Optimization: Stay abreast of best practices in campaign testing, and apply a wide variety of elements, approaches, and media across campaign activities to continually improve results.
• Measurement & Reporting: Help measure campaign performance, email health, and overall marketing channel performance, and translate findings into clear recommendations for the team.
• AI-Enabled Marketing: Identify and build AI into processes including agents and workflow automations, to improve campaign implementation , quality, personalization, and reporting.

Requirements

• The ideal candidate will have 6 + years of experience in demand generation, preferably in managing email campaigns
• Hands-on experience building and deploying campaigns in a marketing automation platform (HubSpot experience strongly preferred)
• Strong project management skills ( ClickUp experience a plus) , with the ability to manage multiple campaigns, deadlines, and stakeholders against a marketing calendar
• Working knowledge of email deliverability and list health, A/B and multivariate testing, and campaign analytics
• Experience with LinkedIn and social media in a B2B setting, and comfort partnering with sales teams, is a plus
• Exceptional written communication and uncompromising attention to detail
• Experience in financial services or financial technology marketing is a plus
• A demonstrated record of using AI to make marketing campaigns work more efficiently , such as having built AI agents or automations, and the ability to show how they could take this role to the next level would be highly desirable.

Preferred

• A demonstrated record of using AI to make marketing campaigns work more efficiently , such as having built AI agents or automations, and the ability to show how they could take this role to the next level would be highly desirable.

Benefits

• medical and prescription drug coverage, and 401k contribution matching.