Demand Generation & Marketing Content Manager

Responsibilities

• Demand Generation & Pipeline Growth\nOwn and execute integrated B2B marketing campaigns designed to create awareness, generate qualified leads, and contribute to sales pipeline.
• Develop targeted programs for dental practices, healthcare organizations, partners, employers, payors, and other relevant decision-makers.
• Partner closely with Sales to understand ideal customer profiles, buyer personas, prospect challenges, and opportunities to improve lead quality.
• Build multichannel campaigns leveraging email, social media, landing pages, educational content, and other appropriate digital channels.
• Develop lead-nurturing campaigns that move prospects from initial awareness toward meaningful sales engagement.
• Track and evaluate campaign effectiveness using engagement, lead conversion, lead quality, and pipeline contribution.
• Continuously test new messaging, channels, content formats, and campaigns to improve marketing performance.
• Content Strategy & Brand Storytelling\nDevelop and execute a cohesive content strategy aligned with Wellfit's products, audiences, and growth objectives.
• Create compelling content across blogs, thought leadership, product education, customer stories, emails, landing pages, presentations, and campaigns.
• Translate complex healthcare, lending, payments, fintech, and SaaS concepts into clear, engaging, audience-specific messaging.

Requirements

• 6+ years of B2B marketing experience, ideally spanning content marketing, demand generation, digital campaigns, and growth marketing.
• Demonstrated ownership of marketing campaigns that contributed to qualified lead generation, sales opportunities, or pipeline development.
• Strong writing, editing, storytelling, and content development capabilities.
• Experience building and executing integrated marketing campaigns across multiple channels.
• Understanding of B2B buyer journeys, audience targeting, lead nurturing, and conversion optimization.
• Ability to measure marketing effectiveness through meaningful commercial outcomes rather than content production or engagement alone.
• Experience collaborating directly with Sales to align marketing initiatives with revenue objectives.
• Strong creative instincts and the ability to develop differentiated messaging for complex products or services.
• Hands-on experience using AI tools to improve marketing productivity and execution.
• Ability to independently manage priorities, execute campaigns, and deliver results in a lean, fast-moving environment.

Preferred

• Experience in healthcare, dental, fintech, payments, lending, SaaS, or B2B technology.
• Experience developing demand-generation programs within a growing or scaling organization.
• Familiarity with CRM platforms, marketing automation, campaign reporting, and lead attribution.
• Experience managing company LinkedIn accounts, executive thought leadership, and organic social campaigns.
• Working knowledge of SEO, landing pages, website content management, and digital analytics.
• Experience with Canva, Adobe Creative Suite, Figma, Camtasia, or comparable design and video tools.
• Experience developing product demos, video scripts, customer stories, or educational content.
• Experience supporting trade show and event-related marketing campaigns.
• A portfolio demonstrating strong creativity, content quality, and measurable campaign outcomes.

Benefits

• Medical, dental, vision, generous PTO, bonus eligibility, and 401(k) matching.