Senior Demand Generation Marketer

Responsibilities

• Own the inbound and marketing-sourced pipeline goals end to end. Your north star is to beat them every quarter, not just hit them.
• Turn our v1 programs into a machine. Own paid, HubSpot nurtures, the email calendar, and conversion across the funnel, testing, optimizing, and reporting on what’s working and why.
• Take integrated campaigns to market end to end, from webinars to gifting and account playbooks, partnering with Product Marketing and Content to make each one land.
• Sit with Sales on accounts and verticals. As TLDR moves to a vertical go-to-market, you'll influence the campaign strategy for each vertical and find creative ways for marketing to fuel outbound.
• Open new channels and audiences, including product-led and self-serve entry points that tap our subscriber base.
• Marketing-sourced pipeline grows every quarter, and you consistently beat the goal.
• Demand comes from more channels, more audiences, and more entry points than it does today.
• Sales sees marketing as a true partner on every vertical and key account.
• Our ad inventory is sold out across every newsletter at least a quarter in advance (thinking big!).

Requirements

• 6+ years in B2B demand generation, owning a pipeline or revenue number.
• Hands-on experience running integrated campaigns across paid, email, web, and content, and doing your own attribution and funnel analysis.
• Understanding of email as a demand generation channel, with experience building, testing, and optimizing nurture and lifecycle programs.

Preferred

• experience in media or advertising sales
• product-led or self-serve motions
• selling to marketers

Benefits

• Biannual team offsites. Most recently we’ve gone to New Orleans, San Diego and Park City!
• Flexible PTO. Most of the team takes 2–3 weeks a year, plus holidays.
• Comprehensive medical, dental and vision benefits with a 100% paid option
• Empower 401(k)
• Paid Parental Leave
• Home Office Stipend: Whatever makes you productive - standing desk, second monitor, chair, walking pad.
• Learning & Development Stipend : For anything that makes you better at your work, and for AI tools especially. Don't ration your tokens.