Senior Demand Generation & Campaign Strategy Manager

Responsibilities

• Support demand generation strategy & execution: support the planning, building, implementing, and measuring integrated, multi-channel demand generation programs — spanning web, organic/paid social, email, search, paid media, and webinars/events — to drive awareness, pipeline, and revenue. Develop industry and persona-based strategies.
• Paid media & performance marketing: launch paid media across social, search, display, and programmatic channels; manage budget allocation and partner with agencies on targeting, bidding, and creative testing.
• Account-based marketing: assist in building account-based programs using buying signals, design multi-touch campaigns for complex buying committees, and collaborate with sales on account selection.
• Manage the campaign calendar: maintain an integrated campaign calendar aligned to pipeline and revenue targets, company launches, and seasonal/industry moments.
• Deliver Key Performance Indicators (KPIs): deliver against key metrics including pipeline generation targets, MQL-to-SQL conversion rates, and paid media ROI.
• Optimize channel and funnel performance: design and analyze A/B and multivariate tests across touchpoints (email, landing pages, ads, forms) to eliminate friction and continuously improve conversion rates.
• Evolve search strategy: evaluate emerging AEO and GEO practices alongside managing traditional SEO. Track buyer research behaviors across AI platforms (e.g., Google, ChatGPT, Perplexity, Gemini, etc.) to maintain visibility.
• Content strategy support: Partner on funnel-stage content: collaborate with Brand, Content, Product Marketing, and Events to align full-funnel assets (blogs, ebooks, infographics, case studies, success stories, webinars, landing pages) with buyer needs across all channels. Direct and brief agencies on developing traffic drivers and campaign assets.
• Content strategy support: Inform the content roadmap: bring campaign and channel performance data to content planning so that content investment is prioritized around what buyers actually engage with and convert on.
• Content strategy support: Ensure message-market fit: work with content stakeholders to tailor messaging by persona, segment, and funnel stage across campaign touchpoints.

Requirements

• Professional Experience: 7+ years of experience in demand generation, campaign marketing, or performance marketing, including managing paid media budgets, multi-channel programs, and ABM/enterprise initiatives.
• Education: Bachelor's degree in Marketing, Business, or a related field; Master's degree a plus.
• Multi-Channel Campaign Management: proven track record planning and executing integrated campaigns across web, email, social, paid, programmatic, and webinars/events.
• Paid Media & Performance Marketing: hands-on experience managing paid channels and agencies, overseeing briefings, budget allocation, and performance accountability.
• Marketing Automation, CRM & ABM Platforms: proficiency with marketing automation and CRM platforms (e.g., HubSpot, Salesforce) and ABM platforms (e.g., 6sense, Demandbase); experience with lead scoring and lifecycle management a plus.
• Sales Collaboration: experience partnering with sales and/or sales enablement teams to align campaigns with pipeline and goals.
• Content Collaboration: experience briefing and collaborating with content/product marketing teams on funnel-stage content strategy.
• Testing & Analytics: proven ability to design, execute, and analyze A/B tests, along with strong analytical skills to track KPIs, and derive actionable insights.
• SEO / AEO / GEO Knowledge: working knowledge of SEO fundamentals and familiarity with emerging AEO/GEO practices for AI-driven search and discovery; experience with tools such as Google Search Console, Google Analytics (GA4), SEMrush, or Ahrefs a plus.
• Professional Skills: strong project management, organizational, and communication skills.

Preferred

• Master's degree a plus

Benefits

• - 401(k) Plan: Includes a 6% company match.
• - Equity: Company stock options.
• - Insurance Coverage: 100% company-paid medical, dental, vision, and short/long-term disability insurance for employees.
• - Benefit Start Date: Eligible for benefits on your first day of employment.
• - Well-Being Support: Employee Assistance Program (EAP).
• - Time Off: Exempt Employees: Flexible, unlimited PTO and 12 company holidays, including a winter shutdown.
• - Non-Exempt Employees: 10 vacation days, paid sick leave, and 12 company holidays, including a winter shutdown, annually.
• - On-Site Perks: Catered lunches four times a week and a variety of healthy snacks and refreshments at our Salem and Pittsburgh locations.
• - Parental Leave: Generous paid parental leave programs.
• - Work Environment: A culture that supports flexible work arrangements.