Demand Generation Associate Manager

Responsibilities

• Own the end-to-end technical build of email and lifecycle campaigns in HubSpot, including audience/list segmentation, workflow logic, dynamic content, form and landing page setup.
• Write and edit email copy for nurture and campaign sends, in addition to building and maintaining the underlying workflows in HubSpot, translating campaign and lifecycle strategy into working automation.
• Own UTM taxonomy, campaign tagging, and tracking setup to ensure clean, consistent attribution across HubSpot and Salesforce.
• Serve as the primary QA owner for all campaign builds — testing links, personalization tokens, workflow logic, and rendering prior to launch.
• Own backend campaign reporting: build and maintain channel-level dashboards and pull performance data to give the team clear visibility into campaign performance.
• Support sales follow-up on engaged leads and accounts, including Gong call flows, thank-you emails, and follow-up sales materials, to help keep momentum going after meetings and events.
• Dig into campaign, email, and landing page performance data to spot conversion opportunities and drop-off points, and bring data-backed testing suggestions to the team.
• Design and run A/B and multivariate tests (e.g., using VWO) on landing pages and email programs, and report out results and recommendations.
• Identify and implement opportunities to templatize and streamline recurring builds for scale.

Requirements

• 5+ years of hands-on, expert-level experience building and managing campaigns in HubSpot, along with working knowledge of Salesforce.
• Deep, demonstrable technical fluency in marketing automation, workflows, lists/segmentation, forms, dynamic content, and UTM/attribution setup.
• Strong analytical skills with experience building reporting and identifying areas for improvement.
• Comfortable analyzing performance data to form testing hypotheses; experience running A/B or multivariate tests with a tool like VWO, Optimizely, or HubSpot's native A/B testing is a plus.
• Detail-oriented with a QA mindset; comfortable owning quality control for campaigns built by others on the team.
• Strong email copywriting skills. Comfortable writing and editing clear, on-brand nurture and campaign copy, not just building the emails.
• Familiarity with Gong or similar sales enablement tools is a plus

Preferred

• Experience running A/B or multivariate tests with a tool like VWO, Optimizely, or HubSpot's native A/B testing is a plus
• Familiarity with Gong or similar sales enablement tools is a plus

Benefits

• Flexible Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave
• Company-subsidized membership to Wellhub and Peloton
• Fertility and family-building support through Carrot