Director of Demand Generation

Responsibilities

• Own the pipeline number. Build and deliver the multi-channel demand plan against MQL and pipeline targets, backed by a bottoms-up forecast by channel that holds up month to month.
• Run three motions without collapsing them into one. Set distinct channel strategies for high-volume SMB, enterprise groups and DSOs, and developers and digital health companies building on the API.
• Manage the channel portfolio. Assess current spend and reallocate for efficiency, test into new channels, offers, and strategies, and stop investing in what doesn't earn its place.
• Launch NexHealth's first ABM program. Partner with Sales to build target account lists from fit, intent, and engagement data, and run multi-threaded plays across enterprise buying committees spanning operations, IT, and finance.
• Make events a pipeline channel. Run the events program against pipeline goals, with a clear thesis and target outcome for every event.
• Own marketing operations and data integrity. Lead the marketing stack and campaign operations, and partner with Revenue Operations on end-to-end lead flow so leadership trusts the numbers.
• Defend the plan with Finance. Build and present channel-level models, explain the assumptions behind them, and adjust as evidence comes in.
• Build and lead the team. Coach and develop a Demand Generation Manager and an Events Lead, assess what roles and skills the team needs next, and make the case to hire against it.
• Direct agency partners. Run agencies as an execution arm against the briefs and performance standards you set.
• Align across GTM and the executive team. Partner with Sales, Revenue Operations, Finance, and company leadership to surface risks early and drive decisions that stick.

Requirements

• Strong experience leading B2B SaaS demand generation or growth marketing, including pipeline outcomes you personally owned and can walk through in detail.
• Experience owning demand generation and marketing operations together, or running demand generation in close partnership with operations.
• A background in a high-volume SMB motion, plus the judgment to build distinct playbooks for segments that convert very differently.
• A track record of building or substantially scaling an ABM program, including defining target accounts with Sales and engaging multiple stakeholders across a buying committee.
• The ability to build a bottoms-up, channel-level forecast and defend its assumptions clearly to Finance and executive leadership.
• Hands-on fluency with marketing automation (HubSpot or equivalent) and CRM, with data integrity treated as a first-class responsibility rather than a delegated one.
• Proven experience managing people: setting strategy, keeping a team engaged, hiring well, and holding the bar on performance.
• Root-cause thinking: when a metric moves, you diagnose volume, conversion, and velocity before changing course, and you build programs designed to scale.
• Comfort building the plan rather than receiving one, and a bias toward moving quickly and making sound decisions when the answer isn't already written down.

Preferred

• Experience with consumer or product-led growth motions.
• Hands-on experience with intent data platforms and multi-touch attribution.
• AI-driven marketing workflows running in production, not just in pilot.
• Experience marketing to developers or selling API products.

Benefits

• Full Medical, Dental, and Vision (up to 100% covered)
• 401K and commuter benefits
• Flexible PTO
• High-impact work that directly improves the healthcare experience for millions