Demand Generation Manager

Responsibilities

• Develop and execute a scalable, full-funnel demand-generation strategy aligned to CyberSheath's revenue objectives, ideal customer profile, priority verticals, buyer personas, and sales motions.
• Build integrated campaign plans that create awareness, capture demand, nurture prospects, accelerate opportunities, and support expansion or cross-sell opportunities.
• Define targeted campaigns for key audiences, including DIB owners and executives, CISOs, CIOs, IT directors, compliance leaders, security practitioners, contracts leaders, and operations stakeholders.
• Translate complex compliance and security topics into clear, buyer-centered messaging that emphasizes business outcomes, risk reduction, contract readiness, operational continuity, and long-term compliance readiness.
• Establish campaign themes and content pillars around CMMC 2.0, NIST SP 800-171, DFARS, CUI protection, compliance gaps, assessments, remediation, managed services, and secure federal enclave offerings.
• Partner with executive leadership and subject-matter experts to identify timely market opportunities, regulatory developments, customer pain points, and thought-leadership angles.
• Plan, launch, manage, and optimize integrated campaigns across email, paid media, organic social, webinars, virtual events, field events, partner marketing, landing pages, content syndication, retargeting, and other relevant channels.
• Build campaign journeys for prospects at different stages of maturity, from early awareness of CMMC requirements through active evaluation of compliance solutions.
• Develop campaign briefs that define target audience, objective, message, offer, channels, assets, timeline, budget, success metrics, and follow-up requirements.
• Coordinate the creation of campaign assets, including landing pages, email sequences, advertisements, webinar materials, reports, checklists, guides, case studies, customer stories, and sales enablement materials.

Requirements

• Bachelor's degree in marketing, business, communications, or a related discipline; equivalent relevant experience will also be considered.
• 5+ years of progressive B2B demand generation, growth marketing, field marketing, lifecycle marketing, or integrated campaign experience.
• Demonstrated success building multichannel campaigns that produced measurable pipeline and revenue impact—not simply lead volume.
• Experience marketing complex B2B technology, professional services, cybersecurity, compliance, cloud, IT infrastructure, or regulated-industry solutions.
• Strong knowledge of demand-generation fundamentals, including audience segmentation, buyer journeys, campaign orchestration, lead scoring, nurture strategy, conversion optimization, and attribution.
• Experience using CRM and marketing-automation platforms, such as Salesforce, HubSpot, Marketo, Pardot/Account Engagement, or comparable systems.
• Proficiency with marketing analytics, campaign reporting, spreadsheet analysis, and dashboarding tools.
• Excellent written, verbal, and presentation skills, with the ability to simplify technical concepts without sacrificing credibility.
• Strong project-management skills, attention to detail, and ability to manage multiple campaigns and deadlines in a fast-moving environment.
• Comfortable working cross-functionally and influencing stakeholders without direct authority.

Preferred

• Experience marketing cybersecurity, CMMC, NIST SP 800-171, DFARS, FedRAMP, government contracting, defense technology, or compliance services.
• Familiarity with the Defense Industrial Base, federal contracting ecosystem, controlled information requirements, or regulated manufacturing and engineering environments.
• Experience marketing managed security services, security assessments, compliance consulting, cloud-based security solutions, or managed IT services.
• Experience with account-based marketing platforms, intent-data providers, webinar platforms, paid media platforms, and sales-engagement tools.
• Experience working in a high-growth, private-equity-backed, consulting, managed-services, or B2B technology environment.
• Working knowledge of SEO, paid search, LinkedIn advertising, retargeting, content syndication, and conversion-rate optimization.
• Experience managing external agencies, freelancers, vendors, or marketing technology partners.