Demand Manager - WDG

Responsibilities

• Own WDG's demand strategy and pipeline contribution
• Translate WDG's three growth levers — defend and grow the core install base, activate new growth vectors (cross-sell, web solutions, payments), new logo acquisition — into a demand programme plan with clear pipeline targets
• Own WDG's two ABM programmes: Enterprise ABM (a target account list of 50 named accounts) and MM+ Whitespace ABM (900 target accounts) — architecture, account selection, and programme logic
• Set marketing's pipeline contribution targets by segment and growth lever, and be measured against them on a quarterly basis
• Brief Growth Marketing on demand priorities, segment targets, campaign objectives, and success metrics before every programme — every campaign starts with a brief stored in the agentic marketing platform
• Own the integrated WDG demand plan as the input to Growth Marketing's execution across paid, email, events, ABM, and field marketing channels — aligning channel mix to where WDG's pipeline gaps are largest
• Partner on CAC targets and conversion expectations across segments; be the point of accountability for what Growth Marketing delivers against the WDG bookings plan
• Lead WDG's industry event strategy and presence — Fensterbau, GlassTec, KBIS, GlassBuild, and DHI — from objectives and target account activation through to pipeline follow-through
• Own the Cyncly Connect WDG regional conference programme (NAM, EMEA, LATAM) as a demand and pipeline engine, not a cost centre
• Ensure every event investment is tied to pipeline targets and measured against them in the weekly rhythm of business

Requirements

• 5+ years in demand generation, growth marketing, or pipeline marketing in B2B technology or SaaS — with a track record of pipeline contribution, not just programme delivery
• Proven ABM experience: building and managing enterprise and/or mid-market target account programmes across multiple channels
• Experience working in a partnered model — briefs a centralized execution team rather than owning execution directly
• Comfortable with event strategy and management as a pipeline driver, not just a brand exercise
• Analytical fluency: pipeline data, CAC, conversion metrics, and programme ROI are natural working tools
• B2B or industrial software domain experience — manufacturing, distribution, or adjacent verticals a meaningful advantage
• Pipeline accountability — connects demand programmes to bookings contribution; measures success in pipeline and conversion, not activity
• ABM fluency — designs and manages a two-tier ABM programme across enterprise and whitespace accounts with precision
• Partner mindset — builds Growth Marketing into a true execution partner through clear briefs, aligned targets, and shared accountability
• Data discipline — uses pipeline and performance data to prioritize investment and report with clarity on the weekly cadence