Head of Demand Generation

Responsibilities

• Own the digital demand generation strategy and plan, along with the marketing-sourced pipeline targets that come with it, working from revenue goals back to the MQL, SQL, and opportunity volumes each channel needs to deliver.
• Run paid media end to end on LinkedIn, Google Search and Display, and other paid social and programmatic channels, including audience strategy, budget allocation, bidding, creative testing, and weekly optimization against cost per opportunity and pipeline.
• Build and manage account-based programs for our named enterprise accounts, using intent data and ABM platforms to focus spend on the accounts that sales actually cares about.
• Lead email marketing across nurture tracks, product and event promotion, and lifecycle programs, with clear segmentation by persona, industry, and buying stage.
• Own the webinar program from topic selection and speaker lineup through promotion, live execution, and follow-up, so that every webinar produces measurable pipeline and reusable content.
• Manage content syndication, review site, and third-party lead generation partners, holding each vendor to clear standards for lead quality, acceptance by sales, and conversion to opportunity.
• Work with product marketing and content to turn launches, research, and analyst recognition into campaigns that move buyers forward.
• Partner with the Field Marketing and Events lead on shared target accounts, regional pipeline goals, and pre- and post-event digital campaigns.
• Work closely with sales and BDR leadership on lead definitions, routing, service level agreements, and follow-up, and run a regular pipeline review that both teams trust.
• Oversee marketing operations for demand gen, including the marketing automation platform, CRM integration, lead scoring, attribution, and reporting, whether that work sits on your team or with a partner.

Requirements

• 10+ years in B2B marketing, with at least 5 years leading demand generation for enterprise software, ideally in cybersecurity, SIEM, identity, or a closely related technical market.
• A track record of owning a marketing-sourced pipeline number and hitting it, and the ability to walk us through how you built that pipeline channel by channel.
• Deep hands-on experience running LinkedIn Ads and Google Ads at meaningful budgets, along with paid social, programmatic, and content syndication.
• Strong command of marketing automation and CRM, such as HubSpot and Salesforce, and comfort with attribution, funnel analytics, and building your own reports.
• Experience running ABM and intent-driven programs for enterprise and large mid-market buyers in the most effective way.
• A history of running webinar and email programs that produced pipeline you could point to in the CRM.
• Experience hiring and leading a team, and managing agents, agencies and vendors with clear expectations and accountability.
• A good working relationship with sales, built on shared definitions, shared numbers, and honest conversations when things are off track.
• Comfort working remotely across time zones with a global team, and the judgment to make budget decisions quickly with the data you have.

Preferred

• Experience marketing to CISOs, SOC leaders, insider risk teams, and security architects.
• Experience at a growth-stage company scaling from early traction to a repeatable demand engine.
• Familiarity with AI-assisted campaign tools and workflows for creative, personalization, analysis and automation.

Benefits

• The base salary range for US-based candidates is $175,000 – $200,000 per year, plus bonus tied to KPIs and performance. Where a candidate lands depends on experience, skills, and location, and compensation for candidates outside the United States will be set based on local market rates.
• Gurucul offers a competitive compensation package, including medical, dental, vision, and life insurance, EAP, 401K, Paid Time Off, and paid Holidays