Demand Generation Manager

Responsibilities

• Own Everyday Speech's demand generation strategy and product-led content calendar, planned around the school year, choosing the topics and formats that drive new contacts, form submissions, and product sign-ups.
• Decide which channels we invest in, including new ones, how we show up on each, and how each moves educators into and through the funnel.
• Lead with product-led content: our free resources, lead magnets, and SEO pages come from the product itself, so educators experience Everyday Speech through the content they find.
• Own all website content, including resources, blog posts, landing pages and lead magnets, and the path from content to signup: CTAs, gated and ungated offers, and conversion testing.
• Own our webinar program end to end: topics, speakers, CEU partnerships, promotion, and follow-up.
• Partner with our clinical team to turn their expertise into content, including organic social, and to put their credibility in front of the educators who trust it.
• Grow co-marketing partnerships with associations, CEU providers, and aligned organizations, from co-hosted webinars to guest content.
• Own and produce our monthly content email calendar, grow our email audience, and build campaigns that distribute content.
• Own paid promotion as a core lever, building on our Meta ads strategy and testing other paid channels.
• Own search as one channel among many, including SEO and especially AEO, so educators find us in search results and in AI-generated answers.

Requirements

• 5+ years in growth marketing, ideally in B2B SaaS or EdTech with a product-led motion, including time owning a content strategy rather than only executing one.
• A track record of growing leads and pipeline across multiple channels. SEO experience and a point of view on how AI search is changing it are a plus.
• Exceptional writing and editing. You make complex topics clear and useful, and you can tell expert content from generic content.
• Experience translating subject-matter expertise (clinical, education, or similar) into content that practitioners trust.
• Experience running webinars or events that drive registrations and follow-up engagement.
• Hands-on experience with paid social and content promotion, including managing contractors or agencies.
• A data-driven approach: you set goals, read the numbers in HubSpot, Google Analytics, or Semrush, and change course without being told.
• Strong project management. You can run an editorial calendar across several stakeholders and contractors and ship on time.
• Thoughtful use of AI in your workflow, paired with high standards for originality and accuracy.
• Genuine interest in K-12 education and empathy for the SLPs, special educators, and counselors we serve. Familiarity with school audiences or district buying is a plus.

Benefits

• Cigna Health Insurance – 100% premium coverage for team members & dependents
• Dental & Vision Coverage – 100% premium coverage for team members & dependents
• 3% Employer-Match on 401(k)
• $50K Life Insurance / AD&D
• Flexible PTO Plan & Sick Leave Policy
• 16 Weeks of Paid Parental Leave
• Home Office Reimbursements
• Book & Learning Stipend
• Meaningful Employee Experience Initiatives
• Every Other Friday Off After 90 Days!