Head of Demand Generation

Responsibilities

• Build and lead the B2B demand generation strategy, function and team
• Develop account-based marketing (ABM), lead generation and nurture campaigns
• Drive qualified pipeline across SMB, mid-market and enterprise segments
• Work with Sales and Revenue Operations to improve lead scoring, qualification and conversion
• Establish pipeline targets, reporting and campaign performance metrics
• Optimise marketing attribution, funnel performance and customer acquisition
• Evaluate and implement marketing technology, automation and reporting tools
• Partner with Product Marketing and commercial teams on integrated campaigns
• Recruit, develop and manage a high-performing demand generation team

Requirements

• 8+ years of B2B demand generation experience, ideally including leadership responsibilities
• Proven experience building or scaling demand generation within a B2B SaaS business
• Strong track record of generating measurable sales pipeline and revenue
• Experience with ABM, lead generation, marketing automation and nurture campaigns
• Strong understanding of MQLs, lead scoring, attribution and sales funnel optimisation
• Experience working closely with Sales, RevOps and Product Marketing
• Hands-on knowledge of marketing technology and performance analytics
• Ability to balance strategic leadership with practical campaign execution
• Strong communication, stakeholder management and commercial skills

Preferred

• Product-led growth (PLG) and sales-assisted SaaS models
• Multi-product or international SaaS businesses
• Document management, workflow automation or productivity software
• Building marketing teams and selecting MarTech platforms

Benefits

• $180,000–$220,000 salary
• Performance bonus and stock options
• Flexible remote or hybrid working
• Health coverage and wellness benefits
• Quarterly mental health days
• Learning and development opportunities
• Family-friendly policies
• Opportunity to build and lead a global B2B demand generation function