Senior Demand Generation Manager
Omni Lab
USA (Remote)
$120K/yr - $150K/yrAgencyFull-timeSenior level8+ years exp.
5 hrs ago
Demand Generation & Marketing Ops Manager
Madison, WI (Remote)
$135K/yr – $140K/yrSenior Level5+ years expFull time
Posted 1 day ago
Job Summary
Own demand generation and marketing operations for healthcare focused B2B programs, driving pipeline through HubSpot powered campaigns, website optimization, and vendor management.
- Lead end-to-end campaigns that translate to measurable pipeline.
- Collaborate with creative teams and vendors to maintain messaging and brand alignment.
Job Description
Requirements
- 5+ years of B2B demand generation and marketing operations experience in healthcare, medical devices, diagnostics, or digital health marketing.
- Strong, hands-on HubSpot experience (workflows, lead scoring, reporting, email, and CRM integration).
- Proven track record of building and running campaigns that produce measurable pipeline.
- Comfortable making copy and basic layout edits in existing InDesign and Canva templates.
- Experience with website management, SEO, and content production.
- Experience managing marketing vendors and working with creative agencies and freelancers.
- Excellent writing, project management, and analytical skills.
- Comfortable working in a fast-paced, small-team, high-ownership environment.
Preferred
- Experience in sleep medicine or HST is a strong plus.
- Familiarity with marketing to clinicians, DME providers, sleep centers, IDTFs, or health systems.
- Experience with paid search (Google Ads) and trade publication advertising in B2B healthcare.
- Working knowledge of healthcare marketing compliance (FDA, HIPAA, claims substantiation).
- Basic proficiency web analytics (GA4).
- Beyond basic template edits, strong design skills in Adobe Creative Cloud (InDesign, Photoshop, Illustrator) and video editing in Premiere are a plus.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
Benefits
- Remote and flexible schedule - we are a remote company with hybrid options and support for flexible schedules! That being said, we have an amazing office headquarters in downtown Madison, WI with views of the capitol that you are welcome to work at anytime.
- Health, dental, and vision insurance with options to choose a plan that fits you and your dependents needs.
- Paid time off options - we want our employees to rest, recharge, and feel better.
- Stock options - we want team members to feel ownership in the organization. When EnsoData does well, you do well.
- 401k to help people invest in the future.
- Team Summits! We look forward to opportunities to gather in person and enjoy a few days together. We participate in team events and gain some great in-person time. (Hint: check out our blog for info from former team gatherings!)
EnsoData
3.5 Glassdoor
EnsoData uses Artificial Intelligence (AI) to unlock more rapid, accurate, and affordable diagnoses of the biggest threats to human health. Over the past eight years, EnsoData has pioneered the clinical use and adoption of artificial intelligence (AI) and machine learning (ML) technology in sleep medicine (and healthcare more broadly) to solve large-scale problems at the heart of diagnosis and treatment decision-making. EnsoData’s primary solution, EnsoSleep, was cleared by the FDA in 2017 to provide diagnostic analysis of in-lab sleep studies. EnsoSleep received expanded FDA clearance in 2021 to score and analyze home sleep studies, to add a viewing, editing, and reporting platform, and to record and output a total sleep time measurement. The latest EnsoData AI algorithm, EnsoSleep PPG, was cleared by the FDA in February of 2024. EnsoSleep PPG turns the widely available and wearable FDA-cleared pulse oximetry technology into a diagnostic tool for clinicians. This new clearance offers opportunities for clinicians to effectively reach patients by enabling AI-driven analysis using more accessible and cost-effective pulse oximeters. Ultimately, our suite of AI tools help clinicians reduce healthcare turnaround times, cut into patient backlogs, and ultimately, improve the patient care journey and health outcomes.
Salaries
Posted range
$135K/yr – $140K/yr
Taken straight from the job posting.
Demand Generation median pay in the United States
Most pay falls between $90K and $163K. Based on 909 salaries.
Marketing Team
Median Tenure
6.3 years
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$51.1M
Last Raise
$20M
Debt Financing
Funding History
- May 2026Debt Financing
- Jun 2025Series B • $20M
- Apr 2022Series A • $20M
Traffic Signals
Monthly Visitors
15.5K
Monthly Google Ads Budget
$0
Traffic Source Mix
Search
37.9%
Direct
22.1%
Referral
6.4%
Social
2.9%
Paid
15.2%
Headcount Trend
Current headcount: ~85
Links
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