Director, Demand Generation

Responsibilities

• Own Marketing's pipeline number – Accountable for the pipeline Marketing creates, orchestrating demand across digital, field and partner channels so they work together to hit the number.
• Define and lead integrated campaigns – Design and deliver integrated, multi-channel campaigns for net new, installed base and partner motions, supported by playbooks and templates that teams can run consistently.
• Set the account-based strategy – Define how Sectigo selects, tiers and engages target accounts, using intent and account data to direct programs in partnership with sales, and operate demand on the Demand Unit Waterfall or a similar model.
• Align sales and marketing – Establish a seamless collaboration framework with sales, pipeline conversion and product marketing so campaigns, follow-up and account plans work as one.
• Leverage technology to scale demand – Lead the use of marketing automation, intent and ABM platforms to execute targeted campaigns at scale.
• Measure, budget and refine – Define KPIs and reporting to track pipeline, conversion and cost per pipeline dollar, manage demand program investment, and continuously optimize based on data insights.
• Grow the installed base – Lead lifecycle and customer marketing programs that increase renewal, expansion and customer loyalty.
• Lead and develop a high-performing team – Build and mentor campaign and customer marketing managers, fostering a culture of accountability and performance excellence.
• Stay ahead of market trends – Monitor industry trends, including AI-enabled demand, and bring tested new tactics into our campaigns.
• Additional tasks associated with this position may be assigned in response to company initiatives and business needs.

Requirements

• Minimum of 10+ years in B2B demand generation, with 5+ years in a leadership capacity is required.
• Bachelor's degree in Marketing or a related field is strongly recommended. MBA and/or advanced degree is preferred.
• Strong background in B2B SaaS and/or security software industries.
• Proven expertise in account-based demand generation, including running demand on a waterfall or demand unit model. One-to-one ABM experience is a plus.
• Experience designing and delivering integrated, multi-channel campaigns across digital, field, partner and lifecycle programs.
• Working knowledge of marketing automation and CRM tools (e.g., Salesforce, HubSpot) and intent or ABM platforms (e.g., 6sense, Demandbase).
• Deep understanding of enterprise sales cycles and a track record of owning a pipeline number alongside sales.
• Strategic thinker with a revenue-driven mindset and a track record of driving measurable business outcomes.
• Exceptional leadership and team-building skills, with the ability to inspire and influence cross-functional teams.
• Outstanding communication and presentation skills, with the ability to engage and persuade senior stakeholders.

Preferred

• MBA and/or advanced degree is preferred.
• One-to-one ABM experience is a plus.