Sr. Director Demand Generation & Marketing Operations

Responsibilities

• Deliver the pipeline number
• Own the marketing-sourced and influenced pipeline target, set jointly with the CMO and Sales leadership, and the plan to hit (or exceed it!) it. Partner with Sales to turn that pipeline into closed-won revenue.
• Build and maintain the pipeline model: channel mix, spend allocation, conversion rates, and stage-by-stage targets.
• Agree lead definitions, handoff SLAs, and feedback loops with Sales so lead quality and conversion keep improving.
• Reallocate budget quickly based on results: invest, pause, or stop.
• Run a full-funnel demand engine
• Set the strategy and stay close to execution, building and optimizing campaigns yourself when necessary.
• Run multi-channel programs across paid (search, LinkedIn, social), SEO and content, email, webinars, events, and partner channels.
• Design and run plays for priority segments: account tiering, multi-channel orchestration, and account-level measurement.
• Partner with Creative & Brand to make the website a core demand engine, with shared goals for conversion rate, lead quality, and pipeline contribution.

Requirements

• 10+ years of B2B marketing experience, including significant experience leading demand generation at a SaaS or B2B technology company; healthcare, health IT, or behavioral health experience preferred.
• Track record of owning and delivering a pipeline or marketing-sourced revenue number.
• Experience in private equity or venture-backed companies during periods of growth and change.
• Bachelor's degree in Marketing, Business, Data Analytics, or a related field; MBA a plus.
• Hands-on expertise with marketing automation (we use Pardot) and CRM, including lead scoring, routing, and attribution.
• Strong analytical skills: comfortable with CAC, payback, and conversion by stage and source, and able to build models and dashboards yourself.
• Experience with paid media, SEO, ABM, and email at scale.
• Fluency with AI tools and the ability to apply them to campaigns, analytics, and operations.
• 3+ years of people management, including leading a small team and managing agencies.
• A self-starter and hands-on leader who can jump in quickly and stay effective as priorities change.

Benefits

• competitive compensation
• comprehensive health benefits
• generous PTO
• 401(k) matching
• paid parental leave
• hybrid work schedules
• career development support
• wellness programs
• opportunities to give back through CR Cares™, our community engagement initiative.