Sr. Demand Generation Associate, Life360 Ads

Responsibilities

• Build our first lead process with Sales: agree on lead stages, buyer fit, a qualified opportunity, follow-up timing, and routing. Start with simple rules and clear next steps; introduce more advanced scoring when useful data is available.
• Own Marketing's use of HubSpot and the lead handoff into Salesforce. Partner with Sales Operations and system administrators on integration, permissions, account ownership, data quality, and reporting. Coordinate changes with the teams that control the systems.
• Own Life360 Ads website and landing-page operations. Build and improve pages within the available tools, partnering with life360.com owners, developers, and agencies for technical work. Content owns the words and Design owns the visual assets; you own forms, testing, tracking, and conversion.
• Lead search-engine optimization (SEO) for Life360 Ads. Prioritize keyword strategy, useful page structure, and on-page improvements, and brief developers on technical fixes and structured data. Sequence the work against buyer needs and available support.
• Improve visibility in AI search: work with Content on clear, accurate pages that answer advertiser questions, coordinate technical improvements, and track observable citations and referrals. Use what we learn to improve; placement in AI answers is not guaranteed.
• Plan, run, and improve selected paid search and LinkedIn lead-generation campaigns, with priorities and spending agreed with the Senior Director. Establish reliable tracking and Sales follow-up before expanding.
• Own email and LinkedIn campaign operations: audiences, lists, sends, forms, ad accounts, testing, and reporting. The Content Manager owns the message and editorial calendar. Agree on campaign goals and timing together.
• Build useful campaign pages and forms, using gated content where it serves a clear purpose. Make sure event and website inquiries reach the right seller and receive timely follow-up.
• Support account-based campaigns aimed at named brands and agencies.
• Set up tracking and practical dashboards with Sales Operations. Check lead capture and follow-up weekly; report monthly on lead quality, sales conversations, qualified opportunities, and campaign spending. Use cost per lead as one measure, not the main definition of success. Explain the results and recommend what to improve.

Requirements

• 5+ years in B2B demand gen, marketing operations, or digital marketing, with a track record of measurable lead and pipeline growth.
• Builder's track record: you have set up lead scoring, routing, and nurture programs in HubSpot yourself, and you can show us.
• Hands-on HubSpot and Salesforce skills, including how data moves between them.
• Website ownership: you have managed a website and built landing pages, and you know how to brief and check the work of developers and agencies.
• SEO foundation: keyword strategy, on-page and technical SEO, site structure, and structured data, with results you can show.
• AI search know-how: you understand how AI tools find and cite content, and you have shaped content to improve visibility in them.
• Paid search and LinkedIn Campaign Manager experience, with results you can show.
• AI-native operator: you use AI tools in your daily work (research, analysis, reporting, building) and can guide them to produce work that fits the brand.
• Data-driven decision maker who can build dashboards, spot problems early, and explain what the numbers mean for the business.
• Proficiency with HubSpot, Salesforce, Google Analytics, Google Search Console, and an SEO tool such as Ahrefs or Semrush (or equivalent).

Preferred

• Experience marketing to advertisers or in media, and account-based marketing experience, are strong pluses.

Benefits

• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• Paid parental leave
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
• Generous time off: flexible PTO, companywide holidays throughout the year plus summer and winter shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership and Tile trackers