Global Director, Demand Generation

Responsibilities

• Acquisition Strategy & Pipeline Generation
• - Build and own the global acquisition strategy and annual demand plan, setting pipeline and SQO targets by region, segment (enterprise, mid-market, SMB) and product line in partnership with Sales and Finance.
• - Design full-funnel, always-on programs across paid, organic, owned, partner and outbound-assist channels, built around buying groups rather than individual leads.
• - Run account-based programs for enterprise and competitive-displacement targets, using intent and engagement data to prioritize accounts and trigger plays.
• - Manage the global media budget with clear allocation rules, shifting spend toward the channels, audiences and creative that produce pipeline at the lowest cost.
• - Test and scale new acquisition channels, including LinkedIn, YouTube and CTV, review sites and software marketplaces, partner co-marketing and event-to-pipeline programs.
• Website & Digital Experience
• - Own the global website as the company's primary pipeline asset: roadmap, information architecture, performance, conversion and localization across US, UK, LATAM (Spanish) and ANZ sites.
• - Run the website like a product, with a prioritized backlog, sprint cadence and a continuous experimentation program (A/B and multivariate testing, CRO, and personalization by industry, segment and account).
• - Partner with Product Marketing and Brand on buyer-centric journeys, bundle and pricing pages, competitor comparison pages, ROI calculators and interactive demos that shorten the path to a sales conversation.

Requirements

• Bachelor's degree in marketing, business or a related field, or equivalent experience (MBA or Master's degree beneficial).
• 10+ years in B2B demand generation or digital marketing, including 7+ years in B2B SaaS.
• 5+ years leading multi-region teams and agencies, ideally across North America, EMEA and APAC.
• A proven record of owning a pipeline target and growing marketing-sourced pipeline at an efficient CAC.
• Hands-on depth in SEO, paid search and paid social, plus working knowledge of AI search optimization (GEO/AEO).
• Experience running a corporate website as a conversion engine, including CMS migration, Conversion Rate Optimization programs and multi-language localization.
• Strong analytical skills in funnel analytics, attribution, experiment design and BI tools; comfort working with SQL or data teams.
• Advanced experience with Salesforce and a major marketing automation platform (e.g., HubSpot, Pardot/Account Engagement or Marketo), plus intent/ABM, enrichment and conversion tools (e.g., 6sense, Clay, GA4, tag management).
• Enough technical knowledge of web technologies (HTML/CSS, tag management, APIs and integrations) to lead developers and agencies effectively.
• Practical use of generative AI in marketing workflows, with sound judgment on quality, brand and data privacy.

Preferred

• Experience in telematics, fleet, transportation, IoT or vertical SaaS, selling to SMB through enterprise.
• Experience marketing in Spanish-speaking and LATAM markets.
• Agency-side experience.
• Experience with competitive-displacement campaigns and partner or channel marketing programs.

Benefits

• Vontier benefits. We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability and life insurance.
• With programs for family planning from Maven Clinic to managing diabetes like Livongo, coverage for women's health, support for adult and elder care, paid parental leave, a generous 401(k) plan with matching company contributions, and more.
• Vontier is here for all stages of life. We also offer paid time off up to 120 hours, 13 paid holidays (including 3 floating holidays) per year and paid sick leave.