Demand Generation Manager

Responsibilities

• Demand Generation Strategy & Planning
• Develop and execute demand generation strategies aligned to business goals, revenue targets, and growth priorities.
• Own demand generation plans from initial strategy and planning through to activation and optimization for an assigned portfolio and target audiences.
• Translate business objectives into clear campaign strategies, measurable marketing goals, and performance plans.
• Establish campaign processes, templates, operating rhythms, and best practices that enable demand generation programs to scale.
• Funnel Management & Optimization
• Manage performance across the marketing funnel, identifying opportunities to improve conversion rates and accelerate pipeline progression.
• Partner with Revenue Operations and Sales to define funnel stages, service level agreements, and measurement frameworks.
• Continuously optimize buyer acquisition and conversion strategies.
• Channel Optimization

Requirements

• Proven experience building and scaling demand generation programs in B2B environments.
• Strong understanding of funnel management, performance marketing, attribution, and revenue measurement.
• Experience using marketing automation, CRM, analytics, and reporting platforms.
• Strong analytical and quantitative skills with the ability to translate data into action.
• Demonstrated success influencing pipeline and revenue outcomes.
• Experience leveraging AI tools to improve marketing performance and efficiency.
• Excellent collaboration and communication skills.
• Builder-mentality, comfortable navigating ambiguity, and able to adjust quickly and create structure where none exists.
• Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
• 7+ years of experience in demand generation, growth marketing, digital marketing, revenue marketing, or related disciplines.

Benefits

• Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.
• Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
• Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.
• Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.
• … and so much more!
• This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.