Senior Demand Generation Manager

Responsibilities

• Develop and execute demand generation campaigns through direct lead generation channels, including email, webinars, nurture programs, and ABM, aligned to marketing strategy that supports company, sales, and regional teams in achieving revenue and pipeline goals across NA, EMEA, and APAC
• Lead deliverables across the marketing funnel, managing campaign timelines, workflows, and cross-functional dependencies to create a predictable and healthy demand engine across all regions
• Own email, webinar, and nurture program strategy, determining channel approach, audience targeting, and creative direction to drive measurable lead generation and pipeline contribution
• Partner closely with the paid media team to align direct channel programs with paid campaigns, ensuring a cohesive, integrated experience for prospects across every touchpoint
• Collaborate with content, brand, market strategy, regional, business development, and sales teams to develop marketing strategies that inspire prospects to engage with nCino solutions
• Monitor and optimize defined KPIs that are meaningful and measurable (net new leads, MQLs, opportunities, pipeline contribution, ROI), contributing to quarterly demand generation goals across geographies
• Continually optimize direct channel programs for conversion and lead quality, making tactical adjustments to targeting, segmentation, cadence, and creative based on performance data
• Own campaign performance measurement across direct channels, translating data into strategic decisions that improve program efficiency, lead quality, and pipeline contribution over time
• Develop standardized reporting frameworks across regions to ensure consistent performance tracking and enable data-driven decision-making
• Lead regional demand program execution following awareness handoff, ensuring global consistency and on-time delivery while enabling regional customization

Requirements

• Undergraduate degree and 5+ years of related professional experience
• Demonstrated track record of driving successful multi-channel demand generation campaigns that result in measurable lead and pipeline growth
• Deep expertise in direct lead generation channels, including email marketing, webinars, lead nurturing, and account-based marketing
• Experience owning and leading demand generation programs across multiple regions or business units, with accountability for strategy, execution, and results
• Proficient in Salesforce and Marketo or a similar marketing automation platform
• Proficiency in 6sense or comparable ABM platforms, with demonstrated ability to apply these tools to audience strategy and campaign performance
• Excellent communication, writing, and organizational skills, with the ability to manage multiple workstreams simultaneously
• Execution-driven with strong project management capabilities and comfort operating in a fast-paced, cross-functional environment

Preferred

• Experience owning or leading global demand generation programs across NA, EMEA, and/or APAC
• Experience building or managing campaign performance reporting using tools such as Domo, Marketo Measure, or Google Analytics to drive strategic decision-making
• Experience building lead scoring models or nurture architecture in partnership with marketing operations
• Advanced degree in Marketing, Business, or related field