Head of Demand Generation, North America

Responsibilities

• Scale our pipeline engine: Build a demand gen engine that consistently creates qualified pipeline and can scale to support ambitious growth targets.
• Shape our GTM strategy: Partner with Marketing, Sales, BDR, and Partnerships leaders to translate business priorities into integrated, verticalized GTM plans.
• Accelerate enterprise ABM: Evolve our ABM strategy and capabilities to create and accelerate demand across accounts, verticals, and buying groups.
• Measure and optimize: Use data, market insights, and campaign performance to identify new avenues for growth, determine where to invest or scale back, and develop new demand generation motions where needed.
• Lead and develop the team: Build and develop a high-performing team, strengthening its operating model, strategic capabilities, and talent.
• Establish the operating model: Collaborate with events and integrated marketers to establish clear planning, measurement, forecasting, and accountability across verticals and programs.
• Scale marketing excellence: Synthesize and share campaign learnings, frameworks, and best practices to continuously raise the bar for demand generation within the region and globally.

Requirements

• Proven Experience: 12+ years of B2B marketing experience with a focus on enterprise demand, including at least 4 years of team leadership.
• Builder and scaler: You know how to take an existing foundation, identify what is working, and build the systems, capabilities, and team required to scale it. You move fluidly between setting the strategy and getting into the details needed to make it successful, with a strong bias toward data, experimentation, and measurable outcomes.
• Enterprise expert: You understand how to create demand within complex enterprise accounts and orchestrate Marketing, Sales, BDRs, and Partnerships around high-value opportunities.
• Vertical fluency: You know how to build deep domain knowledge, uncover unique buyer pain points, and translate those insights into effective campaign strategies.
• Data-driven mindset: High data literacy with hands-on experience using marketing analytics and tools to track full-funnel performance and optimize ROI.
• Talent Builder: You have a track record of leading demand gen teams and know how to create clarity, accountability, and evolve an organization as the business grows.
• Adyen Formula: You have a builder mentality and operate with high autonomy, direct communication, and speed. You balance this bias for action with a low-ego mindset, actively seeking diverse perspectives and prioritizing collective team wins over individual ones.