Demand Generation and Business Development Specialist - EnlivenHealth

Responsibilities

• Plan, create, schedule, and publish social media content that supports company, solution, customer, event, thought-leadership, and demand-generation priorities.
• Draft, edit, and coordinate blog posts, articles, landing-page copy, email copy, social posts, event communications, and other content for prospect and customer audiences.
• Execute prospecting, lead-generation, nurture, and event-promotion email campaigns in partnership with Sales, Customer Success, Solution Sales, Sales Enablement, and other stakeholders.
• Coordinate webinars and virtual events for prospects and customers, including topic development, speaker coordination, registration pages, promotional communications, reminders, dry runs, attendee follow-up coordianation, and performance reporting.
• Maintain and update website content, including pages, blogs, event listings, resources, links, forms, and basic search-engine-optimization elements; coordinate more complex changes through the appropriate web or technology partners.
• Support the development of customer case studies, testimonials, success stories, and other proof-point assets by identifying opportunities, coordinating approvals, organizing interviews, and managing content through review and publication.
• Support public-relations activities, including identifying relevant opportunities, coordinating inputs, preparing draft content, organizing approvals, and maintaining related calendars and trackers.
• Support conferences, trade shows, customer events, and other field activities by coordinating promotional content, registration communications, logistics, materials, follow-up, and lead handoff.
• Collaborate with Sales Enablement to maintain and update sales materials such as email templates, one-pagers, talking points, presentations, campaign briefs, event follow-up resources, and customer-facing content in partnership with Sales and Customer Success.
• Coordinate campaign and content requests across stakeholders, clarify objectives and audiences, establish timelines, track dependencies, and communicate status, risks, and next steps.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business, or a related field.
• 2+ years of relevant professional experience in digital marketing, demand generation, content, communications, events, or a related function.
• Demonstrated experience executing digital content, email, social media, website, webinar, event, or lead-generation activities.
• Demonstrated ability to manage projects or campaigns from planning through execution, follow-up, and reporting.
• Track record of dependable performance, strong follow-through, and measurable contribution to team or business objectives.
• Strong written and verbal communication skills, including the ability to write clearly for prospect, customer, sales, and internal audiences.
• Demonstrated ability to create, edit, proofread, and adapt content for multiple channels and audiences.
• Working knowledge of digital demand generation, email campaigns, social media, website content, webinars, and events.
• Strong project coordination and organizational skills, with the ability to manage multiple deadlines, requests, stakeholders, and levels of urgency.
• Self-starter mindset with the ability to take ownership, identify what needs to be done, and move work forward with limited direction.

Preferred

• Experience in healthcare technology, pharmacy, SaaS, B2B, or another complex, regulated, or customer-centric environment.
• Experience with Salesforce, Pardot, or comparable CRM and marketing-automation platforms.
• Experience with Webflow or website content-management systems, email marketing tools, social scheduling tools, Goldcast or webinar platforms, and Google Anlaytics or other web and campaign analytics.
• Experience supporting case studies, customer references, testimonials, public relations, media relations, or thought-leadership content.
• Familiarity with search-engine optimization, campaign tracking, UTM conventions, lead lifecycle management, and marketing or sales funnel metrics.
• Basic experience with content design, presentation layout, or visual-content tools.
• Demonstrated ability to work effectively in an ambiguous environment and balance strategic context with hands-on execution.

Benefits

• We offer a comprehensive benefits package, including medical, dental and vision plans covering eligible US employees and dependents, voluntary wellness and employee assistance programs, life insurance, disability, retirement plans with matching, and paid time off.