Marketing Manager, Demand Generation

Responsibilities

• Build campaigns that convert: Plan and execute integrated demand generation campaigns across email, paid media, web, content, events, and other channels to engage target audiences and generate qualified leads.
• Reach the right audience: Partner with marketing and sales to define target audiences, support account-based marketing efforts, and deliver relevant campaigns throughout the buyer journey.
• Turn interest into action: Develop and optimize landing pages, email nurture programs, calls to action, and conversion paths that move prospects from awareness to sales engagement.
• Make data work harder: Monitor campaign performance, analyze results, and use insights to improve engagement, conversion rates, lead quality, and pipeline contribution.
• Connect marketing to revenue: Collaborate with sales to align on lead quality, campaign follow-up, funnel performance, and opportunities to improve pipeline generation.
• Get the most from every channel: Manage campaign budgets, coordinate paid media efforts, and continuously test messaging, creative, targeting, and tactics to improve performance.
• Make events count: Support trade show and event marketing by developing pre- and post-event campaigns, coordinating promotional tactics, driving attendee engagement, and creating follow-up programs that turn event conversations into qualified leads and pipeline.
• Bring people together: Partner with content, product marketing, creative, sales, and other teams to turn business priorities into cohesive, effective campaigns.
• Keep looking for better ways: Bring new ideas to the table, stay curious about emerging tactics and trends, and proactively identify opportunities to improve campaign performance and marketing impact.

Requirements

• 5–7 years of demand generation through integrated campaign design, ideally in B2B, SaaS, healthcare technology, or a related environment.
• Hands-on experience planning, launching, and optimizing multi-channel campaigns that support lead generation and pipeline growth.
• A solid understanding of the B2B buyer journey, lead management, funnel metrics, and how marketing contributes to revenue.
• Experience with marketing automation and CRM platforms such as Marketo, and Salesforce.
• Familiarity with sponsored content, email marketing, landing page optimization, nurture programs, and campaign analytics.
• The ability to translate campaign data into actionable insights and use testing and optimization to improve results.
• Strong project management and collaboration skills, with the ability to manage multiple campaigns, priorities, and deadlines.
• A balance of strategic thinking and hands-on execution – you can develop a plan and roll up your sleeves to make it happen.
• A proactive, curious mindset and a genuine interest in understanding what motivates buyers and drives business growth.
• Ability to travel up to 25% for trade shows and meetings.

Benefits

• comprehensive health and wellness benefits, professional development opportunities, and a collaborative culture built on trust, innovation, and teamwork.