Director of Demand Generation

Responsibilities

• Strategic Growth Leadership: Design and execute an integrated, multi-channel global demand engine aligned with corporate ARR targets, market expansion goals, and key enterprise ICPs.
• Team Scaling & Management: Lead, mentor, and expand a high-performing global team across ABX, Field Marketing, Digital, Web, and Events—fostering a culture of experimentation, accountability, and commercial excellence.
• Pipeline Acceleration & ABX: Architect targeted Account-Based Marketing strategies for enterprise accounts, driving both net-new logos and expansion within existing accounts across North America, EMEA, APAC, and LATAM.
• Full-Funnel Optimization: Establish a rigorous, data-driven approach to track end-to-end conversion rates, pipeline velocity, CAC, ROMI and marketing-attributed/influenced pipeline across all channels.
• Sales & GTM Alignment: Serve as a core partner to Global Sales leadership, unifying marketing targets with sales pipelines, optimizing lead-to-opportunity handoffs, and continuously aligning GTM execution.
• Leverage AI to Build for Scale: Identify opportunities to scale marketing programs and outcomes by implementing new ways-of-working supported by AI capabilities.
• Budget & Performance Ownership: Manage the global demand gen budget, making agile resource-allocation decisions backed by ROI analytics and attribution models.

Requirements

• Enterprise B2B Software Track Record: 10+ years of progressive demand generation leadership in enterprise B2B SaaS/software (experience in headless/composable commerce, middleware, or developer-centric infrastructure is a major plus).
• Global Team Leadership: Proven experience leading and inspiring remote, cross-functional GTM teams across multiple regions and time zones.
• Advanced ABX & Digital Native: Mastery of modern enterprise GTM plays, multi-touch attribution, data analytics, and modern martech stacks (CRM, Marketing Automation, Intent Data engines).
• Analytical Precision: A strong business acumen with a passion for pipeline math, unit economics, and data-backed decision-making.
• Cross-Functional Influence: Exceptional communication skills with a demonstrated ability to align product, sales, finance, and executive stakeholders around unified growth goals.
• AI Aptitude: A genuine curiosity for using AI tools and capabilities to work smarter and more effectively, paired with a drive to learn and put them into practice in your team.

Benefits

• 🩺 Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support
• 📚 Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs
• 🍼 Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave, so you can spend more time with your new addition
• ✈️ Family Flex Program: Remote work for a number of days a year to support family connectivity
• 📈 Our equity participation program allows you to share in our success