Vice President - Demand Generation

Responsibilities

• Build the Demand Center of Excellence
• Design and stand up the Demand CoE: charter, operating model, team structure, roles, and the intake, prioritization, and service-level model that business units use to bring campaigns to market.
• Establish repeatable campaign “containers” — defined audience, cadence, creative recipe, offer and CTA, measurement plan, and stop condition — so every program is planned, launched, and measured the same way across business units.
• Build the shared calendar and Plan-on-a-Page discipline that shows leadership what is in market, what is coming, and what each program is expected to produce.
• Hire, coach, and develop a high-performing team of campaign, ABM, email, webinar, and content professionals; set clear goals and build a culture of speed, rigor, and accountability.
• Campaign Strategy and Execution
• Own integrated campaign strategy and execution for all Argano business units, from campaign brief to in-market launch to post-campaign readout.
• Translate each business unit’s offerings, ICP, and pipeline plan into an annual and quarterly campaign plan with explicit lead and pipeline targets by program.
• Partner with business-unit marketers to tailor messaging, offers, and content to publisher ecosystems (Oracle, SAP, Microsoft, Salesforce, and others) and to priority industries.
• Drive cross-sell and install-base expansion campaigns that introduce existing clients to additional Argano capabilities.

Requirements

• 12+ years in B2B marketing with at least 5 years leading demand generation, campaigns, or ABM teams, ideally in professional services, technology consulting, or enterprise software.
• A track record of building — not just running — a demand function or center of excellence that serves multiple business units, practices, or product lines.
• Proven accountability for pipeline targets and hands-on fluency with funnel math, attribution, and marketing-sourced pipeline reporting.
• Deep experience across ABM (one-to-many through one-to-one), email and lifecycle marketing, webinars, and content strategy.
• Strong working knowledge of marketing automation and CRM (e.g., HubSpot, Marketo, Salesforce), ABM and intent platforms, and webinar tools.
• Exceptional cross-functional leadership: you can align sales, business-unit marketers, operations, creative, and events teams around a shared plan and hold it together.
• A player-coach mindset — comfortable setting strategy in the morning and reviewing campaign copy in the afternoon.

Preferred

• Experience marketing within enterprise software publisher ecosystems (Oracle, SAP, Microsoft, Salesforce, Workday, UKG, Anaplan, Blue Yonder, Databricks).
• Experience with install-base, cross-sell, and expansion marketing in a services organization.
• Experience partnering with or managing a BDR/outbound function.
• Familiarity with account-planning tools (e.g., Altify), Plan-on-a-Page or similar planning disciplines, and Forrester or SiriusDecisions demand frameworks.