Senior Manager, MSP Demand Generation

Responsibilities

• Lead, coach, and develop a team of three, setting clear goals and investing in their growth.
• Foster a culture of accountability, ownership, and collaboration within the MSP demand gen function.
• Develop and implement comprehensive demand generation strategies for the MSP segment that align with company goals and pipeline targets.
• Identify target audiences and own the channel and promotional strategy needed to reach them effectively across the MSP buying journey.
• Own funnel efficiency, ensuring the right mix of new business, deal acceleration, and expansion activities to drive pipeline and revenue growth.
• Identify and apply AI and automation tools to scale demand gen execution and reporting, maximizing the impact of a lean team.
• Stay current on MSP and industry trends, adjusting strategy and channel mix accordingly.
• Partner closely with the Integrated Marketing team to translate demand gen strategy into executed campaigns — this role owns the strategy, channel mix, and funnel targets; Integrated Marketing owns the campaign calendar and cross-channel execution.
• Plan and execute MSP-focused field events, trade shows, user groups, and partner events that support pipeline goals.
• Ensure event strategy is fully integrated with broader campaign themes and messaging.

Requirements

• 10+ years of B2B marketing experience, including demand generation or campaign management experience within the MSP, channel, or partner ecosystem in a SaaS or technology environment (required).
• Prior experience managing direct reports, with a track record of coaching and developing team members.
• Proven track record building and executing multi-channel, full-funnel marketing campaigns.
• Experience planning and executing field/events marketing, including managing an events function or team member.
• Familiarity with marketing technology stacks (e.g., HubSpot, Salesforce, 6sense) and campaign performance analytics.
• Experience using AI or automation tools to improve marketing outcomes and efficiency (e.g., content generation, campaign optimization, reporting).
• Strong cross-functional collaborator, comfortable balancing strategic thinking with hands-on execution.
• Excellent written and verbal communication skills; comfortable presenting results and recommendations to leadership.
• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).

Benefits

• Collaborative Team Culture
• - Benefits for international employees, outside the US, vary by country.