Senior Demand Generation Manager, B2B Software

Responsibilities

• Build and execute a demand generation strategy across Verai and Thrive, with a primary focus on Verai.
• Identify and test acquisition channels, including paid search and social, SEO and content, email, outbound, partnerships, communities, referrals, and events.
• Grow demand through our integration partner ecosystem, including our presence in app marketplaces like Shopify, Clover, and Square, and co-marketing with partners.
• Run focused experiments with clear hypotheses, success criteria, budgets, and timelines.
• Move quickly: launch, measure, improve, expand what works, and stop experiments that don't justify further investment.
• Develop and test audiences, offers, messaging, landing pages, and conversion paths that drive qualified signups.
• Partner with sales to evaluate lead quality, incorporate prospect feedback, and connect campaigns to pipeline and paying customers.
• Work with marketing and product teams to turn customer needs and product capabilities into compelling campaigns.
• Establish clear reporting on channel performance, acquisition costs, signup conversion, and contribution to pipeline.
• Identify opportunities to introduce Verai to relevant Thrive customers and audiences.

Requirements

• 10+ years of experience in B2B software across demand generation, growth marketing, acquisition, or closely related disciplines
• Hands-on experience executing across multiple acquisition channels, with a clear understanding of when and why to use each
• A track record of generating qualified leads, signups, and pipeline for software products
• Experience building demand for a new product or entering a new market, alongside optimizing established acquisition programs
• Experience marketing to small businesses or running self-serve, freemium, or product-led growth motions
• Partner or ecosystem marketing experience, such as app marketplaces, integration partners, or channel co-marketing
• Strong experimentation skills, including prioritizing tests, interpreting results, and deciding what to scale or stop
• The ability to translate customer research into positioning, messaging, and campaigns
• Strong analytical skills and experience with CRM, marketing automation, attribution, and reporting tools
• Experience working closely with sales, marketing, and product teams

Benefits

• Base salary ranges between $110-140k based on experience level
• Company-subsidized medical, dental, and vision coverage
• 401(k) savings plan with company match: 50 cents for every dollar you contribute, up to $1,000 per year
• 15 days of paid time off in your first year, growing to 20 days after your first anniversary
• 9 paid holidays, including your birthday
• Stock options with a four-year vesting schedule and a one-year cliff
• Tuition reimbursement: 50% up to $1,000 per year, subject to approval
• Flexible spending accounts for healthcare and daycare expenses
• Company-provided computer and accessories
• Fully remote work