[data-jobs-server-fallback] { display: block !important; } [data-jobs-client-shell] { display: none !important; }

Marketing jobs

630 marketing jobs

4 weeks ago

Head of Lifecycle Marketing, Personal Loans

Upstart

USA (Remote)Full time$169K/yr – $270K/yr

4 weeks ago

Senior Marketing Manager (Demand Gen & Lifecycle)

TextExpander

USA (Remote)Full time$90K/yr – $120K/yr

4 weeks ago

Lifecycle Marketing Manager

Profound

New York City, NY (On-site)Full time$130K/yr – $190K/yr

4 weeks ago

Head of Lifecycle Marketing

DAZN

New York City, NY (Hybrid)Full time$150K/yr – $180K/yr

4 weeks ago

VP, Co-Brand & Lifecycle Analytics

Synchrony

Costa Mesa, CA (Hybrid)Full time$135K/yr – $230K/yr

4 weeks ago

Lifecycle Marketing Manager

Earnest

San Francisco, CA (Remote)Full time$140K/yr – $175K/yr

4 weeks ago

Lifecycle Marketing Manager

Denver, CO (Unknown)Full time$85K/yr – $100K/yr

4 weeks ago

Business Analyst II (Lifecycle Marketing)

Whoop

Boston, MA (On-site)Full time$100K/yr – $125K/yr

4 weeks ago

Lifecycle Marketing Manager

Human Capital Education

Denver, CO (Hybrid)Full time$85K/yr – $100K/yr

5 weeks ago

Senior Strategist, Omnichannel & Lifecycle Marketing

Shift Paradigm

USA (Remote)Full time$140K/yr – $160K/yr

5 weeks ago

Sr. Lifecycle Marketing Manager, LinkedIn Marketing Solutions

San Francisco, CA (Hybrid)Full time$125K/yr – $195K/yr

5 weeks ago

Email/SMS Lifecycle Marketing Associate

Nutrafol

USA (Remote)Full time$75K/yr – $85K/yr

5 weeks ago

The Ride Platform - Technical Lifecycle Marketing Manager

Austin, TX (Unknown)Full time$90K/yr – $105K/yr

5 weeks ago

The Ride Platform - Technical Lifecycle Marketing Manager

The Ride Platform

Austin, TX (On-site)Full time$90K/yr – $105K/yr

5 weeks ago

Sr Mgr, Customer Lifecycle & Growth Mktg

Versant

Universal City, CA (Hybrid)Full time$100K/yr – $115K/yr

5 weeks ago

Manager, Lifecycle Analytics

Bonafide Health

USA (On-site)Full time$74K/yr – $124K/yr

5 weeks ago

Director, Customer Growth & Lifecycle

Pendo

New York City, NY (Hybrid)Full time$190K/yr – $220K/yr

5 weeks ago

Senior eCommerce Customer Lifecycle Manager

Charlotte's Web

Louisville, CO (Hybrid)Full time$125K/yr – $135K/yr

5 weeks ago

Manager, Lifecycle Analytics

Bonafide

USA (Remote)Full time$74K/yr – $138K/yr

5 weeks ago

Lifecycle Marketing Manager

LettrLabs

Los Angeles, CA (On-site)Full time$130K/yr – $150K/yr

All Lifecycle Marketing roles in the US

Get alerts for this search

All Lifecycle Marketing roles in the US

Get alerts for this search

630 jobs

Head of Lifecycle Marketing, Personal Loans

Upstart

USA (Remote)

$169K/yr - $270K/yrIn-houseFull-timeSenior level7+ years exp.

4 weeks ago

Senior Marketing Manager (Demand Gen & Lifecycle)

TextExpander

USA (Remote)

$90K/yr - $120K/yrIn-houseFull-timeSenior level5+ years exp.

4 weeks ago

Lifecycle Marketing Manager

Profound

New York City, NY (On-site)

$130K/yr - $190K/yrIn-houseFull-timeMid level3+ years exp.

4 weeks ago

Head of Lifecycle Marketing

DAZN

New York City, NY (Hybrid)

$150K/yr - $180K/yrIn-houseFull-timeSenior level

4 weeks ago

VP, Co-Brand & Lifecycle Analytics

Synchrony

Costa Mesa, CA (Hybrid)

$135K/yr - $230K/yrIn-houseFull-timeSenior level7+ years exp.

4 weeks ago

Lifecycle Marketing Manager

Earnest

San Francisco, CA (Remote)

$140K/yr - $175K/yrIn-houseFull-timeSenior level6+ years exp.

4 weeks ago

Lifecycle Marketing Manager

Denver, CO (Unknown)

$85K/yr - $100K/yrFull-timeMid level5+ years exp.

4 weeks ago

Business Analyst II (Lifecycle Marketing)

Whoop

Boston, MA (On-site)

$100K/yr - $125K/yrIn-houseFull-timeMid level2+ years exp.

4 weeks ago

Lifecycle Marketing Manager

Human Capital Education

Denver, CO (Hybrid)

$85K/yr - $100K/yrIn-houseFull-timeMid level5+ years exp.

4 weeks ago

Senior Strategist, Omnichannel & Lifecycle Marketing

Shift Paradigm

USA (Remote)

$140K/yr - $160K/yrIn-houseFull-timeSenior level10+ years exp.

5 weeks ago

Sr. Lifecycle Marketing Manager, LinkedIn Marketing Solutions

San Francisco, CA (Hybrid)

$125K/yr - $195K/yrIn-houseFull-timeSenior level7+ years exp.

5 weeks ago

Email/SMS Lifecycle Marketing Associate

Nutrafol

USA (Remote)

$75K/yr - $85K/yrIn-houseFull-timeMid level2+ years exp.

5 weeks ago

The Ride Platform - Technical Lifecycle Marketing Manager

Austin, TX (Unknown)

$90K/yr - $105K/yrFull-timeMid level4+ years exp.

5 weeks ago

The Ride Platform - Technical Lifecycle Marketing Manager

The Ride Platform

Austin, TX (On-site)

$90K/yr - $105K/yrIn-houseFull-timeMid level4+ years exp.

5 weeks ago

Sr Mgr, Customer Lifecycle & Growth Mktg

Versant

Universal City, CA (Hybrid)

$100K/yr - $115K/yrIn-houseFull-timeSenior level6+ years exp.

5 weeks ago

Manager, Lifecycle Analytics

Bonafide Health

USA (On-site)

$74K/yr - $124K/yrIn-houseFull-timeManager5+ years exp.

5 weeks ago

Director, Customer Growth & Lifecycle

Pendo

New York City, NY (Hybrid)

$190K/yr - $220K/yrIn-houseFull-timeDirector/executive7+ years exp.

5 weeks ago

Senior eCommerce Customer Lifecycle Manager

Charlotte's Web

Louisville, CO (Hybrid)

$125K/yr - $135K/yrIn-houseFull-timeSenior level6+ years exp.

5 weeks ago

Manager, Lifecycle Analytics

Bonafide

USA (Remote)

$74K/yr - $138K/yrIn-houseFull-timeSenior level5+ years exp.

5 weeks ago

Lifecycle Marketing Manager

LettrLabs

Los Angeles, CA (On-site)

$130K/yr - $150K/yrAgencyFull-timeMid level4+ years exp.

5 weeks ago

Upstart

Head of Lifecycle Marketing, Personal Loans

USA (Remote)

$169K/yr – $270K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own lifecycle revenue for core lending products with end-to-end lifecycle mastery, cross-functional influence, and an AI-powered optimization mindset.

Lead lifecycle strategy, roadmap, and execution to drive revenue across stages.
Manage and develop Lifecycle Marketing Managers to raise execution quality and coach growth.
Design segmentation driven journeys, experiments, and AI-powered decisioning to boost engagement and funnel performance.

Job Description

Responsibilities

Lead the lifecycle marketing strategy, roadmap, and execution for Upstart's core lending products, driving measurable revenue growth across customer lifecycle programs.
Manage, coach, and develop a team of Lifecycle Marketing Managers, establishing clear priorities, raising execution quality, and supporting professional growth.
Design and optimize customer journeys using segmentation, experimentation, personalization, and AI-powered decisioning to improve customer engagement and lifecycle performance.
Partner cross-functionally with Product, Creative, Product Marketing, Analytics, and Growth Marketing teams to deliver integrated customer experiences and influence roadmap priorities.
Develop revenue forecasts, analyze funnel performance, and communicate business results, risks, and opportunities to senior leadership through clear written updates and recommendations.
Continuously improve lifecycle operations by identifying opportunities to simplify journey orchestration, improve audience strategy, and increase team efficiency while maintaining a high standard of execution.

Requirements

Bachelor's degree or equivalent practical experience.
7+ years of lifecycle marketing experience supporting B2C products.
3+ years of direct people management experience leading lifecycle marketing teams.
4+ years of hands-on experience building and optimizing customer journeys within an enterprise marketing automation platform.
Experience owning performance-driven lifecycle marketing programs with measurable revenue goals, including forecasting and conversion funnel analysis.

Preferred

Knowledge of lifecycle marketing strategies for complex customer journeys or high-consideration consumer products.
Experience working in financial services or another highly regulated industry.
Experience using customer data platforms to build and activate audience segments.
Experience applying experimentation frameworks and AI-enabled marketing tools to improve lifecycle performance.
Ability to influence cross-functional stakeholders, communicate strategy to technical and non-technical audiences, and develop high-performing teams.

Benefits

Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
Health Savings Account contributions from Upstart for eligible plans (US only)
Income protection benefits, including life insurance and disability coverage for added financial security
Paid time off, sick leave, and company holidays, in line with local requirements
Paid family and parental leave to support caregiving and major life moments (duration varies by country)
Family-centered benefits to support fertility, parenthood, and caregiving needs
Employee Assistance Program (EAP) offering mental health support and life-centered resources

Upstart

3.5 Glassdoor

Upstart (NASDAQ: UPST) is the leading AI lending marketplace, connecting millions of consumers to more than 100 banks and credit unions that leverage Upstart’s AI models and cloud applications to deliver superior credit products. With Upstart AI, lenders can approve more borrowers at lower rates while delivering the exceptional digital-first experience customers demand. More than 90% of loans are fully automated, with no human intervention by Upstart. Founded in 2012, Upstart’s platform includes personal loans, automotive retail and refinance loans, home equity lines of credit, and small-dollar “relief” loans. Upstart is based in San Mateo, California. Upstart Network, Inc. NMLS #936133 | All mortgage lending conducted by Upstart Mortgage, LLC. NMLS #2443873nmlsconsumeraccess.org

Founded in 2012

San Mateo, California, USA

1.8K employees (77 in marketing)

www.upstart.com/our-story

50% recommend to a friend

73% CEO approval

Traffic Signals

Monthly Visitors

3.6M

Monthly Google Ads Budget

$3.2M

Traffic Source Mix

26.4%

Direct

66%

Referral

6.2%

Social

0.4%

Paid

0.9%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size

50 (3% of company)

Median Career Experience

12 years

Median Tenure

4.5 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Chantal R.

Chief Marketing Officer , SVP Growth

At the company for 8 years 10 months

Cody Ryan

Vice President of Performance Marketing

At the company for 3 years 8 months

Gary L.

Vice President of Marketing

At the company for 5 years 11 months

Stephanie Worthington, CTSM

Head of Events and Field Marketing

At the company for 2 years 11 months

Funding

Total Funding

$3.4B

Last Raise

$1.5B

Post IPO Debt, 4 months ago

Funding History

Nov 2025
Post IPO Debt • $1.5B
Sep 2025
Post IPO Debt • $320M
Aug 2025
Post IPO Debt • $600M

Recent News

Is Upstart Still a Standout After 39% Drop and AI Lending News?

Nov 22, 2025 • Yahoo Finance

Could Upstart 10X by 2030?

Nov 13, 2025 • The Motley Fool

Upstart: The Buying Opportunity I've Been Waiting For (Rating Upgrade) (UPST)

Nov 10, 2025 • Seeking Alpha

Responsibilities

Lead the lifecycle marketing strategy, roadmap, and execution for Upstart's core lending products, driving measurable revenue growth across customer lifecycle programs.
Manage, coach, and develop a team of Lifecycle Marketing Managers, establishing clear priorities, raising execution quality, and supporting professional growth.
Design and optimize customer journeys using segmentation, experimentation, personalization, and AI-powered decisioning to improve customer engagement and lifecycle performance.
Partner cross-functionally with Product, Creative, Product Marketing, Analytics, and Growth Marketing teams to deliver integrated customer experiences and influence roadmap priorities.
Develop revenue forecasts, analyze funnel performance, and communicate business results, risks, and opportunities to senior leadership through clear written updates and recommendations.
Continuously improve lifecycle operations by identifying opportunities to simplify journey orchestration, improve audience strategy, and increase team efficiency while maintaining a high standard of execution.

Requirements

Bachelor's degree or equivalent practical experience.
7+ years of lifecycle marketing experience supporting B2C products.
3+ years of direct people management experience leading lifecycle marketing teams.
4+ years of hands-on experience building and optimizing customer journeys within an enterprise marketing automation platform.
Experience owning performance-driven lifecycle marketing programs with measurable revenue goals, including forecasting and conversion funnel analysis.

Preferred

Knowledge of lifecycle marketing strategies for complex customer journeys or high-consideration consumer products.
Experience working in financial services or another highly regulated industry.
Experience using customer data platforms to build and activate audience segments.
Experience applying experimentation frameworks and AI-enabled marketing tools to improve lifecycle performance.
Ability to influence cross-functional stakeholders, communicate strategy to technical and non-technical audiences, and develop high-performing teams.

Benefits

Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
Health Savings Account contributions from Upstart for eligible plans (US only)
Income protection benefits, including life insurance and disability coverage for added financial security
Paid time off, sick leave, and company holidays, in line with local requirements
Paid family and parental leave to support caregiving and major life moments (duration varies by country)
Family-centered benefits to support fertility, parenthood, and caregiving needs
Employee Assistance Program (EAP) offering mental health support and life-centered resources