Responsibilities

• Architect and lead enterprise lifecycle and acquisition strategies across Email, SMS, Display, Paid Social, and programmatic media, orchestrating personalized, multi-touch prospect and client journeys.
• Own the multi-year Salesforce Marketing Cloud roadmap, driving platform architecture, tech-stack integrations, data model maturity, and automation governance to support rapid company scaling.
• Define and manage channel budgets, vendor relationships, and media allocations to achieve CAC, LTV, conversion, and ROI benchmarks.
• Establish an enterprise experimentation framework and rigorous learning agenda, overseeing multivariate testing (MVT), dynamic content strategies, deliverability optimization, and conversion rate optimization (CRO) across touchpoints.
• Partner with Data Science, Analytics, and Engineering teams to ingest predictive scoring, machine-learning attribution models, and behavioral data into SFMC for advanced segmentation, churn prevention, and next-best-action automation.
• Design, standardize, and monitor executive reporting dashboards (leveraging Dash or other BI tools) to communicate channel performance, attribution insights, and strategic pipeline growth to C-suite stakeholders.
• Serve as the strategic business partner to Legal, Compliance, Product, Sales, and Client Services, establishing robust governance protocols for consumer privacy, CAN-SPAM, TCPA, and financial regulatory standards.
• Spearhead mobile-first digital product experiences, coordinating with Creative and Product teams to ensure responsive architecture, accessibility, inbox placement, and frictionless customer enrollment pathways.
• Oversee agency, vendor, and platform partnerships, holding third-party teams accountable to high delivery standards, contractual SLAs, and efficient cost structures.
• Build, mentor, and influence a high-performing digital marketing organization, fostering a culture of technical excellence, continuous learning, and accountability.

Requirements

• Experience: 10+ years of progressive leadership in performance marketing, lifecycle marketing, and digital acquisition, with demonstrated expertise in consumer financial services, fintech, or similarly regulated, high-volume consumer industries.
• Platform Mastery: 8+ years of hands-on and architectural leadership within Salesforce Marketing Cloud (SFMC), including Journey Builder, Automation Studio, Email Studio, MobileConnect, Contact Builder/Data Extensions, AMPscript, and integrations with core CRMs and CDPs.
• Strategic & Analytical Acumen: Proven track record designing multi-channel A/B and multivariate testing programs, full-funnel CRO, multi-touch attribution modeling, and customer segmentation strategies.
• Data & BI Proficiency: Advanced command of data-driven storytelling and business intelligence tools (Tableau, Power BI, Looker, Domo) alongside web analytics platforms (Google Analytics, Adobe Analytics).
• Leadership & Influence: Demonstrated ability to manage, develop, and scale marketing talent, with executive presence and proven influence across C-level executives, technical teams, and cross-functional partners.
• Education: Bachelor’s degree in marketing, Business, Analytics, Computer Science, or equivalent practical experience; relevant Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Consultant or Email Specialist) preferred.

Preferred

• Strategic & Commercial Mindset: Balances high-level commercial strategy with deep technical understanding; relentlessly focused on ROI, unit economics, and customer value creation.
• Data-Informed Challenger: Proactively uses data, predictive insights, and rigorous testing methodologies to challenge legacy assumptions and drive continuous innovation.
• Executive Communicator: Synthesizes complex technical workflows and attribution data into concise, actionable strategic narratives for executive leadership.
• Resilient & Adaptable Leader: Thrives in fast-paced, high-growth environments, guiding teams through operational scale with clarity, calm leadership, and high standards of excellence.

Benefits

• Comprehensive health coverage, including Medical, Dental, Vision, and company-paid Life Insurance.
• Generous 401(k) retirement plan with an aggressive company match.
• Convenient headquarters location in Plano, Texas, near Legacy West.
• Competitive executive compensation package, including performance incentive structures and comprehensive paid time off.