Responsibilities

• Own every message TradeEngage sends to its customers.
• You'll run Customer.io end to end: segments, onboarding and activation sequences, newsletters, and SMS to technicians and CSRs.
• You'll turn what you learn from open rates, replies, and product data into messaging that gets companies live and referring.
• You own all of it.
• Customer.io workspace: the data feeding it, the segments, the campaigns, and the reporting.
• Product, Sales, and Customer Success will come to you when they need to reach customers.
• Onboarding and activation: Sequences that move a new company from sign-up to a first referral sent and received, working with Product on the in-app checklist
• Technician and CSR messaging: Short SMS and email that drive referrals and recognition for the people in the field
• Newsletters and announcements: Product launches, feature updates, and enterprise brand communications
• Retention: Re-engagement for quiet accounts, and messaging for members at risk of canceling

Requirements

• 4+ years in lifecycle, CRM, or retention marketing, including owning a customer messaging program end to end
• Deep hands-on experience in Customer.io, Braze, Klaviyo, or a similar platform: segments, event-triggered campaigns, and data attributes
• Strong writer. You write short, plain messages that sound like a person, for email and SMS
• Comfortable with data. You pull and join data in SQL or a similar tool and report results yourself
• AI-native. You use AI tools (Claude) in your day-to-day work and are eager to keep developing that skill
• Grit, speed, and obsession. The intensity to thrive in a high-velocity environment and the work ethic to do what it takes
• Founder mentality. You've been early at a company before, or you have the hunger to build something from scratch

Preferred

• Experience with a marketplace or two-sided product
• Home services, field service, or franchise experience
• SMS compliance experience
• Experience with in-app messaging or onboarding tools

Benefits

• Healthcare plan allocation
• flexible PTO
• tax advantages of no state income tax in Florida
• access to the office and company condo in Miami Beach that can be used for trips and visiting family and friends!