Responsibilities

• Build and shape the lifecycle program — help define how Headway engages active providers across their journey, identifying the moments, behaviors, and opportunities where lifecycle marketing can make the biggest difference.
• Design the provider journey — build programs that move providers from activation through deeper product adoption and long-term engagement, using behavioral signals to deliver the right message at the right moment.
• Build and launch journeys hands-on — own segmentation, trigger logic, sequencing, testing, and deployment across email and in-product channels using Iterable and Intercom.
• Create a continuous test-and-learn engine — develop experiments across audience, message, channel, and timing; define what success looks like upfront; and turn what you learn into programs that get smarter over time.
• Partner across the provider experience — work closely with Product, Product Marketing, Customer Success, and Creative to connect lifecycle programs to product priorities and create a consistent provider experience across channels.
• Measure what moves provider behavior — own lifecycle performance and build the measurement approach that connects programs to activation, feature adoption, engagement, and retention. Use those insights to decide where we invest next.

Requirements

• You have at least 5+ years working in a marketplace, subscription, or product-led environment — you understand how lifecycle marketing creates value by helping customers get more from the product over time.
• You’ve built lifecycle programs that changed customer behavior — not just campaign calendars. You can point to journeys you’ve owned and explain the behavior you were trying to change, what you built, and the business outcome it drove.
• You’re equally comfortable building the strategy and building the journey — you can develop a six-month roadmap, then open Iterable or a similar platform and bring the work to life yourself.
• You naturally think in experiments — you form hypotheses, define success before launch, learn from the results, and use those learnings to make the next program better.
• You know how to use behavioral data to create relevance — you’ve built segmentation and triggered experiences based on what customers actually do, not just who they are.
• You know how to build with Product and Product Marketing — you’ve worked closely with product teams to identify adoption moments and connect in-product and out-of-product experiences.

Benefits

• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-home stipend
• Therapy reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility reimbursement and membership
• 13 paid holidays + company holiday break
• Flexible PTO