Manager, Marketing Lifecycle & Special Initiatives

Responsibilities

• Design and execute always-on lifecycle marketing journeys that strengthen member engagement, retention, and renewal, with renewal performance as a primary KPI.
• Use audience behavior, lifecycle stage, and key moments to create relevant engagement strategies that move beyond traditional B2B and B2C segmentation.
• Lead marketing strategy and execution for designated products, innovation initiatives, and early-stage offerings with distinct audiences within the SHRM ecosystem.
• Partner with Content, Campaign Strategy, MarTech, Product, and other stakeholders to develop and execute integrated marketing plans.
• Manage BAM marketing budget tracking, including monitoring spend against approved allocations, reconciling expenditures with Finance and NetSuite/GL reporting, and identifying variances.
• Coordinate cross-functional visibility into marketing investments across BAM’s strategic spend categories and support informed resource allocation decisions.
• Build and maintain an integrated marketing performance scorecard incorporating measures such as renewal rate, customer acquisition cost, margin contribution, and campaign performance.
• Partner with Business Intelligence and Finance to ensure reporting is accurate, consistent, and actionable.
• Translate marketing performance data into clear insights and recommendations for BAM leadership.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or relevant equivalent experience in lieu of degree.
• Seven (7) or more years of experience in lifecycle, retention, performance, or integrated marketing.
• Experience developing and executing marketing strategies across multiple products, audiences, or customer segments.
• Experience managing marketing budgets, spend tracking, and financial reporting.
• Experience with marketing automation platforms, campaign measurement, and performance analytics.

Benefits

• The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.