SHRM | Company Profile, Culture & Jobs

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally. Discover more at SHRM.org.Connect with us on Instagram, Twitter, and Facebook, too.•instagram.com/shrmofficial•twitter.com/shrm/•facebook.com/SHRMHQ/Privacy Policy: https://www.shrm.org/about-shrm/Pages/Privacy-Policy.aspx

Founded in 1948

Alexandria, Virginia, USA

2.3K employees (235 in marketing)

www.shrm.org

82% recommend to a friend

86% positive business outlook

People

Marketing leadership

Tony Rome

Senior Vice President Brand Partnerships

At the company for 2 years 7 months

Saya Nishiwaki

Vice President of Marketing

At the company for 1 year 2 months

McKenzie Borden

Vice President Marketing

At the company for 1 year 9 months

Yancey Burgess

Vice President, B2C2B Marketing & Integrated Content

At the company for 7 years 2 months

Hiring contacts

Karina Cabeza, SHRM-CP

HR Collier Board Member - Director of Communications/ Social Media (Volunteer)

At the company for 2 years 1 month

Kim Kanios

HR Consultant/Contractor

At the company for 8 years 6 months

Hiring activity

Open marketing jobs over time

24 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$1.5M

Last raise

$1.5M

Grant, 1 years ago

Funding history

Oct 2024

Grant SHRM Foundation · $1.5M

Audience

Monthly website visitors

1M

Month over month+1.8%

Quarter over quarter+0.4%

Top sourceDirect (46.8%)

Ad budget per month$114.7K

Average search rank44.5

Traffic source mix

Direct

46.8%

Search

43.9%

News

The latest on SHRM: When litigation raises tough questions about culture

Dec 8, 2025 • HR Executive

This week in 5 numbers: Trial in SHRM’s 3-year-old lawsuit begins

Dec 4, 2025 • HR Dive

SHRM discrimination trial kicks off following months of controversy for the organization

Dec 2, 2025 • HR Dive

Links

www.shrm.org

Crunchbase

X (Twitter)

Glassdoor

SHRM insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1948

Headquarters

Alexandria, Virginia

Employees

201-500

8.8% growth last 12mo

Marketing team

235

10% of company

169 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Growing 8.8% last 12 months · More mature

Trend

2020-01-06 -> 2025-12-01

Headcount (12 months)

+8.8%

Last funding round

17 months ago

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

1M

Month over month+1.8%

Quarter over quarter+0.4%

Top sourceDirect (46.8%)

Traffic source mix

Direct

46.8%

Search

43.9%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

188 competitor sites

Search traffic: 349.4K organic clicks / 16.7K paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

-2,305

Ad budget per month

$114.7K

Average search rank

44.5

Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result

8.7 / 5

16 reviews saved

Reviews month over month

—

Reviews quarter over quarter

0%

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result

2 open jobs

Open jobs trend: —

Trend

2024-02-01 -> 2026-02-01

Who leads marketing?

Shows who likely leads marketing at the company.

Likely leader

Tina McCormack Beaty

Chief Brand & Marketing Officer, Creator, Catalytic Experiences, Digital Media, Content Strategy, & Mom of 3

Why

Explicit Chief Brand & Marketing Officer title; strongest signal of marketing leadership at SHRM; Tina has the only CMO title in the data and a LinkedIn profile.

Updated: 2026-03-12 05:01:04 UTC

Evidence (5)

leadership title: Chief Brand & Marketing Officer

overall company growth: Growing 8.8% (Last 12 months)

seniority: C-suite / executive

Explicit CMO title in SHRM data

Likely manager

Shows the likely manager above a marketing role.

Likely manager

Fauna Natalya

Marketing Evangelist | 3x Head of Marketing ★ CRM & AI Automation Expert ★ Ex-Intercom ★ Ex-Samsara ★ I help companies become Catergory Kings & dominate the market.

Why

Fauna Natalya is explicitly labeled as a Marketing Evangelist and Head of Marketing, indicating a leadership role at the top of the marketing function who would typically supervise individual contributors. In a layered org with VP-level marketing leaders, the nearest leadership layer above many marketers would be the '

Level: Head of Marketing

Updated: 2026-03-12 05:01:14 UTC

Evidence (6)

tierId: head

title: Marketing Evangelist | 3x Head of Marketing ★ CRM & AI Automation Expert ★ Ex-Intercom ★ Ex-Samsara ★ I help companies become Catergory Kings & dominate the market.

Marketing team size

Shows saved marketing team size.

235

10% of the company • 169 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 235.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

4.3 / 5

Work-life balance

4.2 / 5

Culture

4.2 / 5

Diversity & inclusion

4.4 / 5

Recommend to a friend

82%

Positive business outlook

86%

Funding

Shows saved funding data.

Total funding

$1.5M

Last raise

Grant

1 years ago

Funding details

Amount raised

$1.5M

Last round

Grant

Last fundraise

1 years ago

News

Shows saved company news.

The latest on SHRM: When litigation raises tough questions about culture

Dec 8, 2025 • HR Executive

This week in 5 numbers: Trial in SHRM’s 3-year-old lawsuit begins

Dec 4, 2025 • HR Dive

SHRM discrimination trial kicks off following months of controversy for the organization

Dec 2, 2025 • HR Dive

Loading insights...

Headcount +8.8% year over year

Referral

6.8%

Social

1.3%

Paid referral

1%

LinkedIn followers

Follower count and growth

Total followers

1.1M

12-mo growth

+9%

Monthly growth

+0.8%

Salaries

Typical salary range

$100,000 – $115,000

/ yr

Median base

$93,000

Median total

$93,000

Median experience

5 years

Submissions

21

Pay by role

Content Marketing

3 submissions

Public Relations

3 submissions

See what every role pays at SHRM

Log in to unlock median and top-quartile pay for every role.

Log in to see the numbers

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Contribute

SHRM insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1948

Headquarters

Alexandria, Virginia

Employees

201-500

8.8% growth last 12mo

Marketing team

235

10% of company

169 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Growing 8.8% last 12 months · More mature

Trend

2020-01-06 -> 2025-12-01

Headcount (12 months)

+8.8%

Last funding round

17 months ago

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

1M

Month over month+1.8%

Quarter over quarter+0.4%

Top sourceDirect (46.8%)

Traffic source mix

Direct

46.8%

Search

43.9%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

188 competitor sites

Search traffic: 349.4K organic clicks / 16.7K paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

-2,305

Ad budget per month

$114.7K

Average search rank

44.5

Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result

8.7 / 5

16 reviews saved

Reviews month over month

—

Reviews quarter over quarter

0%

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result

2 open jobs

Open jobs trend: —

Trend

2024-02-01 -> 2026-02-01

Who leads marketing?

Shows who likely leads marketing at the company.

Likely leader

Tina McCormack Beaty

Chief Brand & Marketing Officer, Creator, Catalytic Experiences, Digital Media, Content Strategy, & Mom of 3

Why

Explicit Chief Brand & Marketing Officer title; strongest signal of marketing leadership at SHRM; Tina has the only CMO title in the data and a LinkedIn profile.

Updated: 2026-03-12 05:01:04 UTC

Evidence (5)

leadership title: Chief Brand & Marketing Officer

overall company growth: Growing 8.8% (Last 12 months)

seniority: C-suite / executive

Explicit CMO title in SHRM data

Likely manager

Shows the likely manager above a marketing role.

Likely manager

Fauna Natalya

Marketing Evangelist | 3x Head of Marketing ★ CRM & AI Automation Expert ★ Ex-Intercom ★ Ex-Samsara ★ I help companies become Catergory Kings & dominate the market.

Why

Fauna Natalya is explicitly labeled as a Marketing Evangelist and Head of Marketing, indicating a leadership role at the top of the marketing function who would typically supervise individual contributors. In a layered org with VP-level marketing leaders, the nearest leadership layer above many marketers would be the '

Level: Head of Marketing

Updated: 2026-03-12 05:01:14 UTC

Evidence (6)

tierId: head

title: Marketing Evangelist | 3x Head of Marketing ★ CRM & AI Automation Expert ★ Ex-Intercom ★ Ex-Samsara ★ I help companies become Catergory Kings & dominate the market.

Marketing team size

Shows saved marketing team size.

235

10% of the company • 169 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 235.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

4.3 / 5

Work-life balance

4.2 / 5

Culture

4.2 / 5

Diversity & inclusion

4.4 / 5

Recommend to a friend

82%

Positive business outlook

86%

Funding

Shows saved funding data.

Total funding

$1.5M

Last raise

Grant

1 years ago

Funding details

Amount raised

$1.5M

Last round

Grant

Last fundraise

1 years ago

News

Shows saved company news.

The latest on SHRM: When litigation raises tough questions about culture

Dec 8, 2025 • HR Executive

This week in 5 numbers: Trial in SHRM’s 3-year-old lawsuit begins

Dec 4, 2025 • HR Dive

SHRM discrimination trial kicks off following months of controversy for the organization

Dec 2, 2025 • HR Dive

6.8%

Social

1.3%

Paid referral

1%

Total followers

1.1M

12-mo growth

+9%

Monthly growth

+0.8%

Open jobs growth

—

Biggest role change

—

Latest open role

Specialist, Assessment Development

data signal:

nearest leadership layer: Head of Marketing

experienceYears: 16

org_shape: layered with VP-level leadership (VPs and Heads)