Lifecycle Marketing Lead

Responsibilities

• Lead the development and execution of lifecycle marketing campaigns and engagement journeys focused on strengthening member retention, renewal, and overall engagement.
• Apply audience insights, behavioral data, and lifecycle stages to develop targeted marketing strategies aligned with BAM's business-to-moment (B2M) approach.
• Coordinate and execute integrated marketing initiatives for designated products, emerging offerings, and special projects in collaboration with cross-functional stakeholders.
• Partner with Content, Campaign Strategy, MarTech, Product, and other teams to ensure effective implementation and alignment of marketing activities.
• Coordinate marketing budget tracking, monitor expenditures against approved allocations, reconcile spending with Finance, and identify variances for review.
• Support visibility into marketing investments and resource utilization by maintaining accurate financial tracking and reporting.
• Develop and maintain marketing performance dashboards and scorecards, tracking key metrics such as renewal rates, customer acquisition costs, margin contribution, and campaign effectiveness.
• Collaborate with Business Intelligence and Finance to validate reporting accuracy, analyze performance trends, and provide actionable recommendations to support continuous improvement.
• Perform other duties and projects as assigned.

Requirements

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field, or relevant equivalent experience in lieu of degree.
• Experience: Seven (7) or more years of experience in lifecycle, retention, performance, or integrated marketing.
• Experience: Demonstrated experience developing and executing marketing campaigns and initiatives across multiple products, audiences, or customer segments.
• Experience: Experience coordinating cross-functional projects and influencing stakeholders without direct supervisory authority.
• Experience: Experience with marketing budget tracking, financial reporting, marketing automation platforms, and performance analytics.
• Knowledge, Skills & Abilities: Advanced knowledge of lifecycle, retention, and performance marketing strategies, including audience segmentation and customer engagement.
• Knowledge, Skills & Abilities: Ability to translate member and customer insights into effective, data-informed marketing campaigns and engagement journeys.
• Knowledge, Skills & Abilities: Strong analytical skills, including experience developing dashboards, performance scorecards, and actionable business reporting.
• Knowledge, Skills & Abilities: Working knowledge of marketing budgets, expenditure tracking, financial reconciliation, and performance measurement.
• Knowledge, Skills & Abilities: Strong project management and organizational skills, with the ability to independently manage multiple initiatives and competing priorities.

Benefits

• The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.