Senior Data Analyst, Lifecycle Marketing

Responsibilities

• Lead high-impact, end-to-end analytics projects that inform key business and product strategies.
• Partner cross-functionally with stakeholders to align on priorities and translate questions into analytical frameworks.
• Deliver clear, data-driven insights that influence decision-making across the organization.
• Design and maintain dashboards, models, and datasets that empower business teams to self-serve and track performance.
• Identify data quality issues and help resolve inconsistencies across source systems.
• Support lifecycle and engagement analytics to inform retention, LTV, and user journey improvements.
• Collaborate with Finance to measure and forecast the financial impact of product and business decisions.
• Respond to ad hoc analytical requests with accuracy, efficiency, and business context.
• Bring thought leadership to Thrive Market’s data practices — recommending new ways to enhance our analytical toolkit and processes.
• Support The Retention Marketing Team

Requirements

• 7+ years of experience in data analytics, with a strong track record of business impact.
• MBA with a focus in analytics, strategy, or a related quantitative field.
• Ability to translate business questions into analytical frameworks and provide actionable, prescriptive insights to stakeholders.
• Proficiency in SQL and data visualization tools (e.g., Domo, Looker, Tableau) with a focus on self-serve dashboard governance.
• Advanced SQL skills with experience in cloud data warehouses (Snowflake, BigQuery).
• Experience using DBT and Python for data manipulation, transformation, and processing.
• Strong foundation in statistics and multivariate regression.
• Expertise in building and interpreting member segmentation models to drive personalized lifecycle campaigns.
• Proven track record of designing, executing, and analyzing complex A/B and multivariate tests across channels (email, SMS, push, onsite).
• Strong ability to connect CRM metrics (e.g., retention, LTV, churn, reactivation, ROAS) to overall business impact

Preferred

• Experience in eCommerce or subscription businesses is a strong plus.

Benefits

• Comprehensive health benefits (medical, dental, vision, life and disability)
• Competitive salary (DOE) + equity
• 401k plan
• 9 Observed Holidays
• Flexible Paid Time Off
• Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
• Ability to work in our beautiful office in Playa Vista
• Free Thrive Market membership with exclusive employee discount
• Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform