Lifecycle Marketing Manager (3-Month Temp)

Responsibilities

• Run and optimize lifecycle marketing programs across key lifecycle channels to drive engagement, app downloads, and subscriptions
• Own end-to-end email execution for lifecycle, ad-hoc, and transactional messages, including scheduling (cadence and frequency), quality assurance testing to make sure messages render and deliver correctly, and working with the creative studio on copy and design
• Build and manage audience segments
• Work with internal teams and external partners to prioritize opportunities and get campaigns deployed
• Use multivariate testing to quickly test, iterate, and scale what works
• Track and report on lifecycle campaign performance, and share results and recommendations with the team and leadership
• Work with marketing analysts to find learnings and areas for growth
• Document the status of programs and hand off cleanly when the manager returns

Requirements

• 5+ years in lifecycle marketing
• Deep experience across lifecycle channels (email, push, in-app), data management, execution, reporting, and lifecycle tools
• Experience building and running testing programs
• Experience with email service providers (MoEngage or Braze preferred)
• Intermediate HTML and CSS and AI coding experience
• Strong knowledge of email compliance and privacy rules (CAN-SPAM, GDPR)
• Understanding of how to use APIs for automation and personalization at scale
• Analytical and comfortable pulling insights from data
• Able to work independently in a fast-paced setting
• Willing to do hands-on execution as well as strategy

Benefits

• Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
• Robust 401k program
• Generous professional development allowance
• Various snacks, goodies, and 2 free lunches weekly when at the office