Marketing Automation & Lifecycle Specialist

Responsibilities

• Build, launch and maintain lifecycle programs supporting acquisition, engagement, retention, pricing and customer communications.
• Own hands-on campaign execution in Salesforce Marketing Cloud, including Journey Builder, segmentation, automation, personalization, deployment and troubleshooting.
• Build the data and logic behind each program: Data Extensions, SQL queries, audience rules, decision splits, triggered sends and journey orchestration.
• Partner with MarTech, Audience Strategy, Product, Analytics and Performance Marketing to translate business requirements into scalable campaign and journey solutions.
• Troubleshoot campaign, audience, data and deployment issues, working with technical teams to find root causes and fix them.
• Support integrations between Salesforce Marketing Cloud, CDPs, CRM platforms, audience tools and other marketing technologies.
• Use AI and automation to speed up campaign setup, QA, documentation, audience analysis and troubleshooting.
• Recommend new capabilities, process improvements and platform enhancements that improve speed-to-market, scalability and personalization.
• Maintain documentation, governance standards, QA processes and best practices for reliable execution across the Consumer organization.

Requirements

• 3+ years of hands-on Salesforce Marketing Cloud experience building and deploying campaigns and journeys.
• Strong working knowledge of Journey Builder, Automation Studio, Email Studio and Contact Builder.
• Proficiency in SQL for segmentation and AMPscript for personalization.
• A solid grasp of relational data, subscriber data models and audience segmentation.
• Experience running triggered and lifecycle programs such as welcome, onboarding, engagement, win-back and renewal.
• Methodical QA habits and a track record of reliable deployments.
• Working knowledge of email deliverability, CAN-SPAM and consent requirements.
• Comfort using AI tools to speed up technical work such as writing and debugging SQL or AMPscript, documentation and QA.
• The ability to turn business requirements into technical builds and explain technical issues in plain language.
• Bachelor's degree or equivalent experience.

Preferred

• Salesforce Marketing Cloud certification
• Server-Side JavaScript (SSJS), API integrations and HTML/CSS for email
• Experience with a customer data platform and its integration with SFMC
• Push and SMS experience within Marketing Cloud
• Lifecycle marketing experience in subscription, media or ecommerce