Marketing Automation Specialist

Responsibilities

• The Marketing Automation Specialist oversees the content creation, coordination, strategy, maintenance, and delivery of email marketing for the College of Adult and Graduate Studies (CAGS)/CCU Online.
• Daily responsibilities include data processing, creating content, email marketing, and strategic planning.
• Email Engagement: Create and execute strategic, creative, and personalized email communication workflows for lead nurturing with Account Engagement and Salesforce.
• Utilize reporting and data sets to optimize targeting, strategy, and efficiency.
• Update, maintain, and add to catalog of lead nurturing email templates.
• Forecast engagement strategies based on performance and industry insights.
• Optimize email templates for mobile and desktop/browser viewing and email platforms.
• Monitor integration between Salesforce and Account Engagement.
• Maintain a clean and compliant database.
• Design: Create creative, compelling, professional, and visually appealing HTML emails and email templates.

Requirements

• Bachelor’s degree and at least 2 years of marketing experience.
• Excellent computer skills and proficiency in Microsoft Office Suite and data management tools.
• Salesforce CRM: Proven experience managing, customizing, and maintaining Salesforce CRM data including data management, reports, and dashboards.
• Email Marketing: Hands-on experience with email marketing platforms like Salesforce Account Engagement or Marketing Cloud, including creating and managing email campaigns, strategy, automation, and analyzing performance metrics.
• Automation & Workflow Creation: Ability to set up and optimize automated workflows, complex email drip campaigns, and nurturing sequences.
• Openness and ability to research, analyze, and implement best practices for organizational effectiveness.
• Excellent interpersonal skills and a collaborative team-oriented positive attitude.
• Effective written and verbal communication skills with exceptional innovation and creativity skills.
• Some graphic design experience preferred.
• Ability to think critically and creatively to effectively solve problems and create engaging content.

Preferred

• Some graphic design experience preferred.

Benefits

• What we offer our employees: We offer competitive compensation and benefits packages to all employees. Our benefit package includes: a tuition waiver program, excellent healthcare, generous paid time off, matching 403(b) retirement plan, and additional organizational paid benefits and voluntary benefit offerings.